Press Release
Golden A' Design Award in Interior Space and Exhibition Design Goes to Guangzhou Zhujiang Tianli Sales Center by Anaura
Anaura recognized for interior space and exhibition design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Guangzhou Zhujiang Tianli Sales Center by Anaura, designed for An-Aura, has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Guangzhou Zhujiang Tianli Sales Center
The design of the Guangzhou Zhujiang Tianli Sales Center aims to bridge the gap between art and design, fashion and architecture, creating an experience center that is both functional and artistic. The ambiance of the entire space is crafted through a science-fiction and ultra-futuristic experiential creation, employing thematic compositions to simulate the adventure of time travel. By confronting individuals with the vastness of the universe, it ignites curiosity about the existence of life, thereby creating an immersive experiential space.
About Anaura
AN-AURA, was established in 2013 to focus on providing high-quality interior overall services to customers. With unique taste, forward-looking style and professional fashion sense, we provide customers with tailor-made space design solutions with the ultimate creative atmosphere. Recent representative works include: Shenzhen Center. Tianyuan T7 T4 model house and lobby, clubhouse, Shenzhen Excellence Qianhai One, Shenzhen Peninsula City State top compound model house and other works, and won many interior design awards.
Award Record
Anaura is a winner of 4 A' Design Awards, including this recognition. The awards were granted between the 2020 - 2021 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/152222
- A' Design Award Page: https://competition.adesignaward.com/152222
- Media Showcase: https://www.designnewsroom.com/!152222
- Laureate Profile: https://dezigners.org/d/295901
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Guangzhou Zhujiang Tianli Sales Center
- Function
- Sales Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Dark Slate Gray and Dim Gray
- Images
- 5
- Client
- An-Aura
The Recognition
- Laureate
- Anaura
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152222
Credits
- Team
- Zhi Duan, Shirong Liang, Zihao Wen, Shaoya He
- Image Credits
- Mconcept
Design Details
- Unique Properties
- Guangzhou Zhujiang Tianli Sales Center is located in Guangzhou, China, which is mainly a sales center experience as the main function. This project interprets the presentation of the ancient castle space in modern life in a new way. The design simulates the adventure experience of time and space travel through the sci-fi ultra-futuristic time and space experience, created through thematization.
- Inspiration
- The design of Guangzhou Zhujiang Tianli Sales Centre is created through the theme of interstellar space, using extremely tense material collision and fission, trying to explore more possibilities in the display space in the fast-changing world in a way of sensory interaction between people and space. Different from traditional exhibition space, the design transcends reality and ideals, creating one space after another in a deconstructed way, allowing people to continue to immerse themselves in it and have no time to jump out of it.
- Research
- By fantasizing about the future and the universe, in this project, the design team tanned quality and elegance through lines with smooth curves, and created a rich sense of layering between different materials, inspiring the desire to continue to explore.
- Challenge
- The space is filled with many original designs, such as countless small dinosaurs stacked on top of each other, creating avant-garde and fashionable seating, which is a recreation of history and the future, where time and space collide again to create an interesting presentation.
- Realization and Technology
- This project utilizes focused color expression, selecting midnight blue, black and gray as the main color palette to interpret the minimalism of the future world, with metal and electric blue to form a sense of visual impact, in stark contrast, exudes a sci-fi and mysterious space color.
- Operation and Interaction
- In this project, Star Trek realizes an ultra future borderless experience, taking the curiosity of dissecting the new generation community on the future life with an avant-garde, scientific fiction illusion of time and space, in the relationship between time and space, to start a futuristic journey of beautiful imagination.
- Project Duration and Location
- As an experience center that showcases both functionality and artistry, this design crosses the boundaries between art and design, fashion and architecture.The interior of the project features dazzling colorful installations to create a spatial experience full of futuristic and technological sensations.
- Specifications
- This project totals 1,245 square meters, with design completed in 2022.
- Keywords
- Wood Veneer, Marble, Metal, Imported Leather, Imported Fabrics
