Press Release
Bronze A' Design Award in Furniture Design Goes to Espressionismo Floreale Rugs by Laura Niubo
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Laura Niubo for furniture design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Furniture Design category for Espressionismo Floreale Rugs by Laura Niubo, designed for Niubo. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Espressionismo Floreale Rugs
Espressionismo Floreale is a rug collection about the rebirth of life through flowers. Through color and geometric shapes, each design captures one natural reproductive part of a flower in its most abstract form. The rugs are woven from a luxurious blend of New Zealand wool and vegan silk using the hand tufting technique. They come to life in six different designs: Anther, Carpel, Filament, Leaf, Petal and Stamen. The design of each rug is a study of color and form that generates a sensation of a sinuous, elegant and forceful movement as these flowers own by nature unlocking a vibrant living.
About Laura Niubo
Along with fine art and design, Niubó creates an evolving selection of artworks and objects. Laura gravitates towards places of light, which is reflected in her instinctual use of color. Color has been the north star and signature of differentiation behind the work of Laura Niubó through her professional and art career. She embraces color's emotional power, unlocking an artful, vibrant lifestyle. It energizes our feelings and influences our interactions with surrounding spaces. Moreover, she values how the story and message behind artwork foster our connection to it. Niubó's conceptual colorful expressions are abstractions of subjects that resonate with and matter to the audience.
Award Record
With this recognition, Laura Niubo is a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/152183
- A' Design Award Page: https://competition.adesignaward.com/152183
- Media Showcase: https://www.designnewsroom.com/!152183
- Laureate Profile: https://dezigners.org/d/346106
- Further Information from the Laureate: https://www.lauraniubo.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Espressionismo Floreale Rugs
- Function
- Rugs
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Light Gray, Midnight Blue, Dark Slate Gray, Chocolate and Silver
- Images
- 5
- Client
- Niubo
The Recognition
- Laureate
- Laura Niubo
- Country
- United States of America
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152183
Credits
- Image Credits
- Photographers: Danny Duran and Barbara Vidal
Design Details
- Unique Properties
- Espressionismo Floreale is a rug collection about the rebirth of life through flowers. Using colors and geometric shapes, each artwork captures one natural reproductive part of a flower in its most abstract form. The design of each rug is a study of color and form that generates a sensation of a sinuous, elegant and forceful movement as these flowers own by nature. A powerful color expression elevates the viewer's imagination to a world in which color floods everything and brings them joy.
- Inspiration
- Laura believes in the emotional power of color that unlocks a vibrant living and how color can bring energy to impact how we feel in the spaces around us. But moreover, how we connect with design because of its story and message. Espressionismo Floreale reminds us that nature continues offering its beauty and support, honoring how flowers make our existence possible. An abstraction of something the audience care and can relate to, and even more, that it can bring them an uplifting energy.
- Research
- Color and form study followed by materials research. Production and manufacturing research. Shipping, packaging, delivery methodology. Once the product was achieved the creation of a business from zero with branding, website, photoshoots, PR materials, sustainable production process and research on fairs to exhibit.
- Challenge
- The first challenge was how to translate a design from 2D on paper to 3D on fabric. To then facing the biggest challenge which was the production. Worked with many makers in Barcelona, Portugal and India until found the one who could achieve the perfect lines and design and the exact desired colors in the most environmental responsible manner from the study at Tapetes Beiriz in Portugal.
- Realization and Technology
- The Espressionismo Floreale rugs are woven from a luxurious blend of New Zealand wool and vegan silk using the hand tufting technique. The artist’s manufacturer Beiriz Atelier in Portugal is certified in materials and production. The rugs are handmade using natural and sustainable materials, wool and vegan silk, which its production process uses environmentally friendly nontoxic solutions and recycles ninety nine per cent of the water used. The rugs are woven with natural dyes.
- Operation and Interaction
- The rugs are an addition to any interior space. Once the package is opened we let the rug relax and be flat for a few hours with no furniture on top. It's recommended to vacuum it everyday for a couple of weeks if possible. After this is all about enjoying the comfort and pleasant energy from its design and colors.
- Project Duration and Location
- The project started in November 2020 and finished in January 2023, and was exhibited at Alcova during Salone del Mobile Milan Design Week 2023.
- Specifications
- They come to life through six different designs: Anther, Carpel, Filament, Leaf, Petal and Stamen. They start at a medium size and they are made to order. The overall sizes are between 2.20 x 2.40m and 2 x 3m. and the hair hight is 14 mm.
- Keywords
- rugs, textile, furniture, color, geometry, abstract, decoration, home
