Press Release
Ings Skincare Brand by Jason Chan - Offesc Design Is Granted the A' Design Award in Packaging Design
Jason Chan - Offesc Design acknowledged for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2024 /DesignNewswire/ Ings Skincare Brand by Jason Chan - Offesc Design, designed for Ings Yingshu Group, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Ings Skincare Brand
Ings is a packaging design created for a range of skincare products. The design uses a bullet shape as a metaphor for reaching the deeper layers of the skin. Architectural techniques create a multidimensional presentation that expresses the professional technology of the brand. The original logo was simplified so that key brand elements stay clear across many product types. Plastic-free zippered courier boxes replace adhesive glue, FSC-certified honeycomb paper provides shock absorption, and soy ink supports degradation.
About Jason Chan - Offesc Design
Jason Chan, graduated from Raffles Design Institute with a double degree in fashion design and fashion marketing. He founded Jason Design Group in Shanghai in 2013, and switched from the fashion field to the architectural interior design industry, focusing on commercial space and brand design. With the concept of "contrasting design", the five senses are involved in the design, and the innovative business model reversely promotes the design out of the circle. With the unique design, he has been recognized by dozens of authoritative design competitions around the world, creating a series of industries benchmark design cases. Provide unique ideas and references for more brand upgrades.
Award Record
This recognition makes Jason Chan - Offesc Design a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/152173
- A' Design Award Page: https://competition.adesignaward.com/152173
- Media Showcase: https://www.designnewsroom.com/!152173
- Laureate Profile: https://dezigners.org/d/346089
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Ings Skincare Brand
- Function
- Skincare Brand
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gray, Black, White Smoke, Dark Slate Gray and Dim Gray
- Images
- 5
- Client
- Ings Yingshu Group
The Recognition
- Laureate
- Jason Chan - Offesc Design
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152173
Credits
- Image Credits
- Photographer Ings, shanghai, 2022
Design Details
- Unique Properties
- INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
- Inspiration
- The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
- Research
- After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
- Challenge
- With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
- Realization and Technology
- In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
- Operation and Interaction
- The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
- Project Duration and Location
- The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
- Specifications
- Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g
- Keywords
- Love Self, Nature, Real, Science, Technology
