Press Release
Dury Chin Is Honored with the Silver A' Design Award for Centrestage 2022 Event Organiser Space in Event and Happening Design
Dury Chin honored for event and happening design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Event and Happening Design category for Centrestage 2022 Event Organiser Space by Dury Chin, designed for Hong Kong Trade Development Council. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Centrestage 2022 Event Organiser Space
Centrestage 2022 is an introductory space designed for a fashion event in Hong Kong. The space measures 15 metres wide, 36 metres long and 7 metres high, and forms part of an exhibition of 6665 square metres. Two layers of circular LED screens are suspended above a spherical screen, creating an area for photographs. A curved LED wall at the entrance shows motion graphics. Interactive columns and a large LED wall support presentations. The area is also used for receptions and fashion shows. Walls are built from reusable aluminium frames, and biodegradable carpet is used.
About Dury Chin
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels.
Award Record
Dury Chin is a winner of 7 A' Design Awards, including this recognition. The awards span the editions from 2020 - 2021 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Event and Happening Design Award
The A' Event Design Award is an international event design competition recognizing good event designs by leading event designers and organizers worldwide. The competition is organized within the A' Design Award & Competition and is open to event designers, corporate event planners, wedding planners and festival organizers from all countries. Entries typically include trade fairs, award ceremonies, festivals, conferences, exhibitions and concerts. Awarded event designs are published at https://dezigners.org/design-category/event
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/151874
- A' Design Award Page: https://competition.adesignaward.com/151874
- Media Showcase: https://www.designnewsroom.com/!151874
- Laureate Profile: https://dezigners.org/d/270249
- Further Information from the Laureate: http://www.hktdc.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Centrestage 2022 Event Organiser Space
- Function
- Event Organiser Space
- Category
- Event and Happening Design
- Discipline
- Service Design
- Industry
- Branding & Advertising and Arts
- Colors
- Indigo, Black, Purple, Midnight Blue and Dark Slate Gray
- Images
- 5
- Client
- Hong Kong Trade Development Council
The Recognition
- Laureate
- Dury Chin
- Country
- Hong Kong (China)
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #151874
Credits
- Team
- HKTDC Creative Department
- Image Credits
- Hong Kong Trade Development Council
Design Details
- Unique Properties
- The annual event Centrestage consists of 6665 m2 exhibition space, asked for a multifunctional introductory space design to uplift the overall ambiance of the show. The space was used for opening receptions, fashion presentations as well as an introductory experience area in default mode.
- Inspiration
- Centrestage is a premium event for discovering Asia’s latest upcoming fashion brands. Under its central theme, Inclusion and Diversity, with an emphasis on authentic self-expression, projecting a common goal of enabling visitors to express their bold imagination through beauty and aesthetics.
- Research
- The Inclusion and Diversity showcases fashion brands and designs from around the world that represent different concepts, styles, cultures, races, age groups and genders. Echoing the global trend to embrace and reconcile differences, the show strives to break the stereotypes by exposing viewers to various perceptions of aesthetics. A celebration of efforts and creativity to address the needs of socially and culturally diverse communities, the three-day spectacle seeks to promote discussion on inclusive design practices that will bring about meaningful changes in the industry and beyond.
- Challenge
- The biggest challenge was translating the Inclusion and Diversity with Metaverse concept into a spatial design. Through research to create a virtual fashion show and installation within the metaverse. Design a series of stunning outfits using 3D software and showcase them on audience. And use sound effects, interactive elements, and special lighting to create an unforgettable experience for visitor. Moreover, the spatial experience design was completed by a series of bespoke videos content highlighting various fashion inspiration.
- Realization and Technology
- Due to the tight 3-day set up, all items were prefabricated and tested off site prior to being reassembled onsite. These includes the Naked eyes LED wall, 2 layers of hanging circular LED screens with sphere Led ball. All the walls were made from reusable aluminium structural frames covered with perforated sheet and color panel with LED lighting tube deco finish. And The interactive game columns, which is covered with mirror finish, Led running sign and LED screens were hired. To be more sustainable in the overall production biodegradable carpets was used.
- Operation and Interaction
- The first impression of the Inclusion and Diversity concept starts with motion graphic on a large Naked eyes curved LED outside the concourse entry. After that we will enter the world of the Metaverse. The simulated images wearing different clothes through VR allows the experience to be even more authentic. And the 2 layers of circular LED screens with a spherical screen create a selfie-taking holding area. The next of the introductory space featuring a set of playful seating and supersize lettering of Centrestage as a backdrop, and a large LED screen corner is an audio-visual spatial experience in default mode, otherwise it can be hired out for open receptions, fashion branding lectures.
- Project Duration and Location
- The duration for the project took 3 months from initial briefing to onsite completion. It was launched on the 9th of September 2022 and ran for 3 days. Centrestage was located at the Hong Kong Conference and Exhibition Centre HKCEC in Wan Chai, Hong Kong.
- Specifications
- Outside the Hall entry sits a 6mW. x 3.5mH. Naked eyes curved LED screen, to create an incredible 3-dimensional image. The walls are cladded with color perforated sheet and LED tubes with LED running sign. When inside the hall, 15mW. x 36mL. x 7mH. Introductory space with 2 layers of circular LED screens with a diameter of 5.5m and 4m are suspended in the middle space, which related to a 1.5mDia. spherical screen on the semi-glossy platform on the ground. Also, 3 sets of the interactive game column in 2.4mDia. were placed in this experience space, a 1.5mW x 2.5mH. curved LED screen with sensor were hired. At the rear wall, an attractive video is adopted in the 16mW x 5mH.
- Keywords
- CENTRESTAGE, Hong Kong, Fashion Event, Inclusion and Diversity, Introductory Space, HKTDC, Exhibition Design, Multifunctional
