Press Release
Lucky Forever Tea Packaging by Shenzhen Banana Design Co. Ltd Receives the Bronze A' Design Award in Packaging Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Shenzhen Banana Design Co. Ltd for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 13, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Lucky Forever Tea Packaging by Shenzhen Banana Design Co. Ltd. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Lucky Forever Tea Packaging
Lucky Forever Tea is a paper packaging design for Pu-erh tea. The box holds five round tea bags, one for each day of a working week. A mesh compartment inside allows brewing on the go, in the office or during travel. The pull-out paper box is printed and foil stamped. Illustrations in a modern style show traditional auspicious motifs such as cranes, gourds, peonies, magpies, koi fish, lanterns and ingots. The festive design carries wishes for a better future. The aim is to make Pu-erh tea simple and appealing for young consumers.
About Shenzhen Banana Design Co. Ltd
henzhen Banana Design is a strengths-driven branding agency, giving each brand a unique strengths gene through four sections of strengths opportunity, strengths analysis, strengths shaping and strengths design. Banana Design has more than 10 years of solid project experience, giving them the ability to comfortably cross different design fields and provide more professional, richer and more detailed services to clients. So far, Banana Design has successfully provided professional design services for more than 200 domestic and international enterprises and created more than 300 design awards for clients.
Award Record
This recognition makes Shenzhen Banana Design Co. Ltd a winner of 2 A' Design Awards. The awards were granted in the 2023 - 2024 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/151857
- A' Design Award Page: https://competition.adesignaward.com/151857
- Media Showcase: https://www.designnewsroom.com/!151857
- Laureate Profile: https://dezigners.org/d/345498
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Lucky Forever Tea Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Medium Aquamarine, Sandy Brown, Cadet Blue, White Smoke and Light Sea Green
- Images
- 5
The Recognition
- Laureate
- Shenzhen Banana Design Co. Ltd
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #151857
Credits
- Team
- Yang Qianfu, Lin Xupan, Lin Songcai and Xu Zhanli
Design Details
- Unique Properties
- The packaging contains five round Pu-erh tea bags for daily use, perfect for a five-day workweek. This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee. This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers. The packaging illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, magpies,lanterns, and ingots. The festive design embodies blessings for a better future.
- Inspiration
- The name of the tea is "Lucky Forever" and the customer group is young, so the illustration format is more in line with the younger consumer group. The packaging uses both illustrations and hot stamping techniques. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lotus flowers, lanterns, and ingots. The festive design embodies blessings for a better future.
- Research
- This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, peonies, lucky peonies, magpies, koi fish, and ingots. The festive design embodies blessings for a better future.
- Challenge
- Packaged for easy portability.This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee. Inside the package is a mesh storage compartment for brewing tea, so users can brew tea on the go, just like coffee.
- Realization and Technology
- The material is paper box, the construction is in pull-out form and the process is printed and foil stamped.
- Project Duration and Location
- The project was completed in Shenzhen in August 2022
- Keywords
- Tea Packaging、Lucky Forever
