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Press Release

DesignNewswire · COMO, Italy ·

Serel Hera Countertop Washbasin by Serel Design Team Is Granted the A' Design Award in Bathroom Furniture and Sanitary Ware Design

Serel Design Team of Serel Sanitory Factory acknowledged for bathroom furniture and sanitary ware design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Bathroom Furniture and Sanitary Ware Design category for Serel Hera Countertop Washbasin by Serel Design Team of Serel Sanitory Factory, designed for Serel Sanitary Factory. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

About Serel Hera Countertop Washbasin

Hera is a countertop washbasin designed for modern bathrooms. The form combines minimalist and geometric lines with contrasting edges to create a sense of flow. The faucet area meets the basin with a soft transition, which prevents water from accumulating. Surfaces are kept smooth and simple, and a nanotechnology antibacterial coating limits bacterial growth. The washbasin is made of fire clay ceramic by casting and measures 600 mm in width, 460 mm in depth and 152 mm in height. Hera rests in a dedicated opening in the bathroom furniture.

About Serel Design Team

Serel Ceramic, a member of Elginkan Group, is manufactured Serel branded ceramic bathroom wares more than 45 years. Without compromise on quality, Serel is one of the leader brands that offer all world markets savings, health, aesthetics and comfort featured products with its many years of experience, and professional management approach.

About Serel Sanitory Factory

SEREL CERAMIC, a member of ELGINKAN GROUP, is manufactured SEREL branded ceramic bathroom wares more than 30 years. Without compromise on quality, SEREL is one of the leader brands that offer all world markets savings, health, aesthetics and comfort fe

Award Record

This recognition makes Serel Design Team of Serel Sanitory Factory a winner of 15 A' Design Awards. The awards span the editions from 2013 - 2014 to 2022 - 2023 of the A' Design Award & Competition.

About the A' Bathroom Furniture and Sanitary Ware Design Award

The A' Sanitary Ware Design Award is an international design competition recognizing good bathroom product designs by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to sanitary ware designers, bathroom furniture designers, industrial design studios and ceramic artists from all countries. Entries typically include toilets, sinks, bathtubs, showers, bidets and faucets. Awarded sanitary ware designs are published at https://dezigners.org/design-category/sanitary-ware

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Serel Hera Countertop Washbasin
Function
Countertop Washbasin
Category
Bathroom Furniture and Sanitary Ware Design
Discipline
Industrial Design
Industry
Furniture & Home and Architecture
Colors
Tan, Lavender, Rosy Brown, Light Gray and Gainsboro
Images
5
Client
Serel Sanitary Factory

The Recognition

Laureate
Serel Design Team
Country
Turkiye
Brand
Serel Sanitory Factory
Recognition
A' Design Award
Edition
2022 - 2023
Design ID
#151438

Credits

Team
Selen USTA, Ali YILDIZ and Zafer DOĞAN
Image Credits
All images prepared in computer graphics by in house cg technologies and team members.

Design Details

Unique Properties
Hera Countertop Washbasin offers an innovative and aesthetic option for modern bathrooms. It is created by combining contemporary style and modern lines. Hera is designed by combining minimalist and geometric lines. The design is enriched with contrast lines and offers a different flow sensation and aesthetic with its unique basin form. The faucet is connected to the basin with a soft transition to solve the problem of water accumulation. It is used by sitting on a special gap on the furniture.
Inspiration
Hera washbasin offers a modern design by combining minimalist and geometric lines. It takes its inspiration from the contemporary style and the powerful Greek goddess Hera. With elements such as contrasting lines and a unique basin shape, the design aims to create an aesthetic flow sensation. By combining functionality and aesthetics in bathroom design, Hera adds a new dimension. Taking its inspiration from a strong female figure, Hera brings a fresh perspective to modern contemporary design.
Research
Cleanliness is rising in all consumer groups when we watch the trends. Our purpose to provide maximum hygiene washbasin. On this point we aimed to become pioneer in both domestic & foreign market. The results of studies with focus group, final product formed.
Challenge
Being a user-friendly product from its product to use of end-user, Hera Countertop Washbasin provides aesthetics with its modern and soft lines. All your research showed the most aesthetic and ergonomic design for final production.
Realization and Technology
Product molds produce according to traditional casting and high presure casting. Serel Hera Washbasin produce by standard ceramic producement techniques. Hygiene+ nano technologic surface application add value the product and make it different from others. Also its anti-bacterial surface technology prevents bacterial growth. Intricate details of the washbasin are purified so surfaces are smooth. As a reason bacterias and dirties which shown in electron microscope are getting destroyed.
Operation and Interaction
Hera washbasin provides an elegant touch to modern bathroom designs aesthetically, while also offering practical and functional use operationally. The sink gives an aesthetic flow sensation with its unique basin form and contrast lines, while the smooth transition of the faucet to the basin ensures smooth water flow. It seamlessly integrates with its surroundings thanks to its use in a special gap on the countertop/furniture.
Project Duration and Location
Serel Hera Countertop Washbasin started in March 2020 in Manisa/Turkey.
Specifications
Dimensions: Width: 600 mm Depth: 460 mm Height: 152 mm Serel Hera Countertop Washbasin made of fire clay ceramic casting raw material. Serel Hera Countertop Washbasin’s packaging is environment friendly packaging.
Keywords
Countertop, Washbasin, Hygiene, Aesthetic, Functionality,Modern Design, Hera, Serel

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