Press Release
Bronze A' Design Award in Packaging Design Goes to Addpakk Board Game by Mono Design Studio
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Mono Design Studio for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Addpakk Board Game by Mono Design Studio. The result belongs to the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Addpakk Board Game
Addpakk is a board game created for bachelor and bachelorette parties. The packaging itself functions as a toy. The set is built from basic geometric shapes that can be combined into figures in many ways. Guests at such parties often do not know each other, so the game uses a simple and cheerful concept that helps people meet. Each figure represents a different character and a different personality. Identifying with the figures is the playful part of the game. The box is made of medium-thick white paper with matte foil, and a double wall gives the box strength.
About Mono Design Studio
The Mono Design Studio strives for a reduced visual appearance and raw design. Studio motto: RAW DESIGN. BOLD VISUAL ESSENCE. PROGRESSIVE RESEARCH AND STRATEGY. Mono Design Studio strive for a reduced appearance, to show everything in its real entirety and nothing more. This will make it honest and raw. The design team for Mono Design Studio believe that bold essence makes the visual concept unique and irresistible, which design team achieve with progressive research and strategic methods. Mono Design Studio main profile is brand development and visual concept design.
Award Record
With this recognition, Mono Design Studio is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/151434
- A' Design Award Page: https://competition.adesignaward.com/151434
- Media Showcase: https://www.designnewsroom.com/!151434
- Laureate Profile: https://dezigners.org/d/344780
- Further Information from the Laureate: http://www.addpakk.hu
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Addpakk Board Game
- Function
- Board Game
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Deep Pink, Gainsboro, Royal Blue, Silver and Dark Slate Blue
- Images
- 5
The Recognition
- Laureate
- Mono Design Studio
- Country
- Hungary
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #151434
Credits
- Team
- Reka Rodler, Eszter Dusa-Kovacs, Noemi Kersak, Hanna Szigeti, Balint Csizmadia, Zoltan Tukacs, Viktor Dusa and Duplex Rota
- Image Credits
- Creator: Mono Design Studio Creative Director: Reka Rodler Art Director: Eszter Dusa-Kovacs Junior Gaphic Designer: Noemi Kersak Customer: Hanna Szigeti Photographer: Balint Csizmadia Video: Zoltan Tukacs Video: Viktor Dusa Printing Producer: Duplex Rota
Design Details
- Unique Properties
- This board game is made for bachelor and bachelor parties. The packaging itself functions as a toy. It is built from basic geometric shapes and can be combined into figures as desired. During such events the participants usually do not know each other, that is why the team developed an easily interpretable, cheerful concept which brings people close to each other. Each figure is a different character and a different personality. Identifying with figures is the fun part of the game.
- Inspiration
- We were inspired by building block games. We combined it with the movement of cards. The logo works on surfaces like cards do inside a box, it shakes and fills an entire area. The redundant letter in the logotype reflects on the company, who add this pakk together as a gift. In the uniquely designed font family, the accents and punctuation have been exaggerated and they form a kind of caricature of themselves. We have made the letters dance so they can express the game dynamically.
- Research
- We started with a workshop, after we made qualitative in-depth Interviews in addition to market analysis and data collection on competitors. As a result we had to give the brand a crisp, fresh and loud, essence, thus we designedthe visual with high contrast on white surfaces with vivid shapes, all props and games together in one box.
- Realization and Technology
- We use medium-thick white paper with matte foil, the double wall of the box ensures its hold. We found its freshness in simple shapes on a white background. We used the card’s two to one ratio as a basis and this is reflected on all surfaces. One figure can be placed from four cards, so one figure can also be placed from four boxes.
- Keywords
- boardgames, partygames, bachelorparty, bacheloretteparty, bridetobe, bride, bridalshower, fiancee, spouse, props
