Press Release
Ranger Visual Identity by Zhang Weiwei Is Granted the A' Design Award in Graphics, Illustration and Visual Communication Design
Zhang Weiwei acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Ranger Visual Identity by Zhang Weiwei, designed for Yunnan Tech & Besiness University, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Ranger Visual Identity
Ranger is a visual identity created for a hotel that serves young travellers. The identity compares each guest to a ranger, a character known from fantasy stories. A ranger mask is used as the main creative element, and a series of ranger equipment symbols is derived from it. The symbols are applied to office supplies and hotel supplies in standard sizes, and they are also used for items that invite guests to interact. The logo is printed with laser foil stamping, so the surface shows a changing shine when viewed from different angles.
About Zhang Weiwei
Zhang Weiwei is the dean of the Product Design of Suzhou University of Technology, He takes senior member of the China Digital Art Design Expert Committee and the member of Design Teaching Steering Committee of Yunnan ProvinceIn China. In the past few years, he had won 3 Red-dot Awards personally. Guiding students to win more than 30 awards in international and domestic professional competitions.
Award Record
This recognition makes Zhang Weiwei a winner of 7 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/150972
- A' Design Award Page: https://competition.adesignaward.com/150972
- Media Showcase: https://www.designnewsroom.com/!150972
- Laureate Profile: https://dezigners.org/d/150877
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Ranger Visual Identity
- Function
- Visual Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Gray, Dark Cyan, Teal, Light Sea Green and Light Slate Gray
- Images
- 5
- Client
- Yunnan Tech & Besiness University
The Recognition
- Laureate
- Zhang Weiwei
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150972
Design Details
- Unique Properties
- Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
- Inspiration
- The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
- Research
- Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
- Challenge
- The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
- Realization and Technology
- The product mainly adopts laser hot stamping process.
- Operation and Interaction
- The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.
- Project Duration and Location
- The project started in May 2022 in Kunming and finished in July 2022 in Kunming
- Specifications
- This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
- Keywords
- Ranger, Hotel, Visual Identity, Young man, Traveller
