Press Release
Squared Receives the Silver A' Design Award for Not Always Fun Print Ad in Social Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Squared for social design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Not Always Fun Print Ad by Squared has been granted the Silver A' Design Award in the Social Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Not Always Fun Print Ad
The ad campaign aims to raise awareness about Harlequin syndrome. This is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The agency developed key visual illustrations which are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
About Squared
Yana has worked in the field of advertising for more than a decade. Her work has gathered international acclaim from multiple print and online publications and was honored with several international awards. Over the years Yana has gained extensive experience in design and visual communication for advertising and has pushed boundaries with an array of non-standard projects. She has been involved creatively with a large list of local and international brands, among which Audi, Coca-Cola, Henkel, Mattel, Procter & Gamble, Unilever. Her work is characterized by strong concepts, carefully crafted design solutions and cutting-edge visuals with incredible attention to detail.
Award Record
This recognition makes Squared a winner of 3 A' Design Awards. The awards span the editions from 2021 - 2022 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Social Design Award
The A' Social Design Award is an international design competition recognizing excellence in social design by social impact designers and think-tanks worldwide. The competition is organized within the A' Design Award & Competition and is open to social designers, social brands, social manufacturers and social design professionals from all countries. Entries typically include community projects, social campaigns, public installations, educational programs, sustainable initiatives and healthcare solutions. Awarded social designs are published at https://dezigners.org/design-category/social
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/150806
- A' Design Award Page: https://competition.adesignaward.com/150806
- Media Showcase: https://www.designnewsroom.com/!150806
- Laureate Profile: https://dezigners.org/d/325347
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Not Always Fun Print Ad
- Function
- Print Ad
- Category
- Social Design
- Discipline
- Communication Design
- Industry
- Social Impact
- Colors
- Black, Dark Slate Gray and Midnight Blue
- Images
- 5
The Recognition
- Laureate
- Squared
- Country
- Bulgaria
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150806
Credits
- Team
- Creative Director - Yana Okoliyska and Copywriter - Dessislava Pavlova
- Image Credits
- Creative Director Yana Okoliyska Illustrator Yana Okoliyska Copywriter Dessislava Pavlova Agency Squared
Design Details
- Unique Properties
- Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Inspiration
- The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Research
- The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
- Challenge
- The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
- Realization and Technology
- Meticulously crafted illustration is all it is used to achieve the final result.
- Operation and Interaction
- This is not relevant to the category presented.
- Project Duration and Location
- The project was developed during the first trimester of 2023.
- Specifications
- This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
- Keywords
- craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
