Press Release
Silver A' Design Award in Packaging Design Goes to Una Luna Collection Candy Packaging by Olha Takhtarova
Olha Takhtarova recognized for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Una Luna Collection Candy Packaging by Olha Takhtarova, designed for Sot B&d, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Una Luna Collection Candy Packaging
Una Luna is a packaging design for a collection of liqueur filled chocolates. Each candy is infused with a liqueur blend, covered with a thin sugar casing and dipped in Italian dark chocolate. The packaging avoids images of ingredients. Instead, each flavor is expressed through abstract brush strokes and colors. The box is printed in full color on cardboard, with gold foil embossing and selective varnish over the illustrations. A black background frames the bright strokes and unites the collection in one line.
About Olha Takhtarova
My career in Design started in 2006. I worked as an Interior Designer and Graphic Designer in creative and design companies. Today I continue my way in my own studio. My own design studio SOT B&D was opened in 2015. The studio majors are visual identification, packaging, web design, illustration. More than 400 projects for local and foreign clients from Ukraine, Germany, Belgium, Canada, Poland, UAE, Russia, USA were implemented by SOT B&D within 6 years. My favorite part of the project is creating the design itself when all the information is collected, briefs are read, meetings are held, details are clarified.
Award Record
Olha Takhtarova is a winner of 7 A' Design Awards, including this recognition. The awards span the editions from 2019 - 2020 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/150748
- A' Design Award Page: https://competition.adesignaward.com/150748
- Media Showcase: https://www.designnewsroom.com/!150748
- Laureate Profile: https://dezigners.org/d/257426
- Further Information from the Laureate: https://sotdesign.com/en/works/una-luna.-chocolate-sweets-wi
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Una Luna Collection Candy Packaging
- Function
- Candy Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Slate Gray, Dark Olive Green, Dim Gray and Gainsboro
- Images
- 5
- Client
- Sot B&d
The Recognition
- Laureate
- Olha Takhtarova
- Country
- United States of America
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150748
Credits
- Image Credits
- Illustration by Olha Takhtarova
Design Details
- Unique Properties
- Una Luna’s latest collection of chocolates is truly something special. Each piece of heavenly confection is infused with a unique liqueur blend, carefully encased in a thin sugar casing, and then dipped in Italian dark chocolate. With flavors ranging from horseradish tincture and honey to raspberry, orange, and cranberry, this collection offers something to tantalize every taste bud.
- Inspiration
- Alcoholic candies are most often made on the basis of liquor. This is a strong drink that is infused with fragrant herbs, seeds, and fruits and with the addition of essential oils. Candies with alcohol have a subtle aroma and a spicy aftertaste. The packaging design is inspired by the combination of new flavors and colors. Each flavor is abstractly represented in the form of unexpected strokes and brush strokes – a real work of art.
- Research
- The designer departed from the customary practice of conveying taste through the image of ingredients on the package. The designer decided to convey not the taste as such, but the energy behind each flavor. For example, in Khrenovukha, the taste of horseradish tincture with honey and lemon was conveyed in a swirl of green-blue-yellow strokes. Malynıvka, a tincture on raspberries, bloomed with bright pink strokes. Tsytrynıvka tincture on oranges – bursting with bright hot oranges. Jyravlynıvka tincture on cranberries – scattered in a firework of blue-red splashes.
- Challenge
- The new bright design bypasses design conventions and artistically expresses the essence of each flavor of Una Luna chocolate candies.
- Realization and Technology
- Production technology for packaging liquor candies Una Luna, includes full-color printing on cardboard with the addition of embossing gold foil and the use of selective varnish, in those areas where the illustration is located
- Operation and Interaction
- The use of a black background, framing the elements with gold foil and selective varnish helps to visually highlight the bright touches and unite each flavor in a single line.
- Project Duration and Location
- June 2022 - October 2022. Ukraine
- Specifications
- The package consists of a shell and a base bottom. Shell size 227mm x 83mm Bottom base size 226mm x 82mm
- Keywords
- Chocolate collection, Chocolate, Chocolate packaging, Alcohol, Liquor candy
