Press Release
Galaxy Trail X Mid-Autumn Festival Food Packaging by Hu Jijun Is Granted the Golden A' Design Award in Packaging Design
Hu Jijun acknowledged for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Packaging Design category for Galaxy Trail X Mid-Autumn Festival Food Packaging by Hu Jijun. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Galaxy Trail X Mid-Autumn Festival Food Packaging
Galaxy Trail X is a Mid-Autumn Festival food packaging design developed with a planetarium. The outer casing is a silver metal box shaped as a triangle, a form chosen for its links to space and communication. Unlike standard flat iron boxes, the top of the casing is raised by one centimetre, expressing the wish to break through the plane and reach for the stars. The inner lining replaces plastic foam with a cardboard structure fixed by interlocking tabs and no glue. The box measures 361 by 312 by 75 millimetres.
About Hu Jijun
Hu-Jijun (Jason) is the founder and creative director of Dreamatic Design, a Branding Identity and Visual creative express developing firm in Shanghai. http://dreamaticdesign.sxl.cn Hu-Jijun specializes in Branding and Packaging design, linking corporate strategies with design strategies. During the last 20 years, he has accompanied numerous national and international companies with the strategic and creative development of their brand such as Porsche, Unilever, Kerry property, Watsons, Gallo, Keebler, Kumon, Inoherb, Hilton, HESK, etc.
Award Record
With this recognition, Hu Jijun is a winner of 5 A' Design Awards. The awards span the editions from 2018 - 2019 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/150683
- A' Design Award Page: https://competition.adesignaward.com/150683
- Media Showcase: https://www.designnewsroom.com/!150683
- Laureate Profile: https://dezigners.org/d/242417
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Galaxy Trail X Mid-Autumn Festival Food Packaging
- Function
- Mid-Autumn Festival Food Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Slate Gray, Dim Gray, Gray and Light Slate Gray
- Images
- 5
The Recognition
- Laureate
- Hu Jijun
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150683
Design Details
- Unique Properties
- Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
- Inspiration
- One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
- Research
- By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
- Challenge
- Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
- Realization and Technology
- Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
- Specifications
- Length x width x height: 361*312*75mm
- Keywords
- Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
