Press Release
A' Design Award in Photography and Photo Manipulation Design Goes to Satoro Small Satellites by Chris Chung
Chris Chung recognized for photography and photo manipulation design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Satoro Small Satellites by Chris Chung, designed for RedPeak, has been granted the A' Design Award in the Photography and Photo Manipulation Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Satoro Small Satellites
Satoro is a series of photographs of a small satellite, produced for RedPeak. The images were taken before the satellite was sent into orbit, in a field where digital renderings are common. White backgrounds show the intricate details of the design, while the framing gives a sense of weight and presence. The compositions range from close-ups of small parts to wide-angle views of the complete unit. Contrasts of light and shadow reveal the patterns on the reflective metal surfaces. The photographs were made over two days in Taipei for digital and print use.
About Chris Chung
We build brands that bond. Established in New York in 2010, we assist clients in developing global brands for the 21st century. Our clients include global Fortune 500 companies, “hidden champions,” and startups. RedPeak's founder also co-founded the kyu group in 2014, which has since acquired IDEO, Sid Lee, SYPartners, and other influential agencies. The group's purpose is "to be the source of creativity which propels the economy and society forward."
Award Record
With this recognition, Chris Chung is a winner of 2 A' Design Awards. The awards were granted in the 2022 - 2023 edition of the A' Design Award & Competition.
About the A' Photography and Photo Manipulation Design Award
The A' Photography Design Award is an international photography competition recognizing good photographic creations by best photographers worldwide. It is organized within the A' Design Award & Competition and is open to photographers, photojournalists, advertising agencies and digital artists from all countries. Typical entries include portraits, landscapes, still lifes, photojournalism, fashion shots and architectural images. The awarded photography designs are published at https://dezigners.org/design-category/photography
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/150528
- A' Design Award Page: https://competition.adesignaward.com/150528
- Media Showcase: https://www.designnewsroom.com/!150528
- Laureate Profile: https://dezigners.org/d/342995
- Further Information from the Laureate: https://www.satoro.space/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Satoro Small Satellites
- Function
- Small Satellites
- Category
- Photography and Photo Manipulation Design
- Discipline
- Communication Design
- Industry
- Arts and Entertainment
- Colors
- Dark Slate Gray, Lavender, Light Gray, Silver and Dark Gray
- Images
- 5
- Client
- RedPeak
The Recognition
- Laureate
- Chris Chung
- Country
- Taiwan (China)
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150528
Credits
- Team
- Silvia Yu, Raychard Huang, Nathan Liao, Lucas Willery and Peggy Lee, Jasmine Hung
- Image Credits
- Image Credits: Client: Satoro Inc. Agency: RedPeak Production: Howard Chang, Andy Tsui
Design Details
- Unique Properties
- RedPeak and Satoro realized a series of photographs that play with colors, proportions, and compositions to create dramatic and striking images that highlight the innovative nature of the product. White backgrounds showcase the design intricacies while the framing creates a sense of weight and presence, with compositions ranging from close-ups that reveal the details of the product to wide-angle shots that capture the entire engineering feat.
- Inspiration
- In a field dominated by digital renderings, RedPeak and Satoro wanted to capture the ephemeral essence of a small sat before its final destination in orbit. Inspired by the potential of small sats to redefine possibilities in space, the photographs play with contrasts in lighting, and proportions, spotlighting the possibilities of this small yet empowering technology.
- Research
- The photographs reveal the raw and captivating intricacies of the satellite and its patterns as light dances across its gleaming metal surfaces. In this way, this project spotlights the incredible feats of technology humanity is capable of and demystifies the mysteries of space.
- Challenge
- To reveal the satellite’s technical marvel while facing the constraints of working with an invaluable piece of technology. The precious nature of the technology, combined with various types of reflective materials, presented challenges when lighting the surfaces. How might the team highlight the intricate technical details of a “not-an-everyday" object from various perspectives?
- Realization and Technology
- Equipped with a powerful Nikon D850 camera and two lenses: a Nikkor 70-200mm f2.8 and a Nikkor 24-70mm f2.8, and aided by the advanced lighting capabilities of the Profoto Pro-11 with ProHead Plus, this unique photographic experiment captures the stunning contrast and interplay of light and shadow surrounding the satellite.
- Operation and Interaction
- Satellite photography for digital and print applications.
- Project Duration and Location
- Two-day shooting in Taipei.
- Specifications
- Produced several works in different sizes for application on different uses.
- Keywords
- Photography, Satellite, Space, Aerospace
