Press Release
Bronze A' Design Award in Advertising, Marketing and Communication Design Goes to Guangzhou Metro Spirit Lightbox Poster by Zhaohui Lu
Zhaohui Lu recognized for advertising, marketing and communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Guangzhou Metro Spirit Lightbox Poster by Zhaohui Lu, designed for Kscope Design, has been granted the Bronze A' Design Award in the Advertising, Marketing and Communication Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Guangzhou Metro Spirit Lightbox Poster
Guangzhou Metro Spirit is a series of lightbox posters created for a city metro system. The posters show young workers in scenes of technology, service, design, construction and culture. Strong contrasting colors, bold graphics and short text give the series a modern and youthful look. Each poster is made with acrylic and high-brightness LED lights with low energy use. Eight posters are installed in each of twenty-four stations. The series communicates the professionalism and the diversity of the metro services.
About Zhaohui Lu
The creator of the company is from Guangzhou, China and has been working in the advertising industry for over ten years. Their main responsibilities include providing brand planning, creative copywriting, graphic design, and photography services for business owners. One of them worked as an art teacher in a secondary school for 12 years, so they are very skilled at communication with people. Kscope Design is the advertising company founded by the creator in 2016, which is composed of a group of designers who love life, art, and have a passion for creative design. The team's works often aim to break through the traditional values of China.
Award Record
This recognition makes Zhaohui Lu a winner of 1 A' Design Award.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. The competition is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Entries typically include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. Awarded advertising designs are published at https://dezigners.org/design-category/advertising
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/150513
- A' Design Award Page: https://competition.adesignaward.com/150513
- Media Showcase: https://www.designnewsroom.com/!150513
- Laureate Profile: https://dezigners.org/d/287686
- Further Information from the Laureate: https://www.163.com/dy/article/H6GRCFRB0525N2C0.html
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Guangzhou Metro Spirit Lightbox Poster
- Function
- Lightbox Poster
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Black, Silver, Dark Slate Gray, Rosy Brown and Gainsboro
- Images
- 5
- Client
- Kscope Design
The Recognition
- Laureate
- Zhaohui Lu
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150513
Credits
- Image Credits
- Creator / ZHAOHUILV, Guangzhou Metro Spirit, 2022 Photographer / HAIMINGTAN , Guangzhou Metro Spirit, 2022.
Design Details
- Unique Properties
- The lightbox posters for Guangzhou Metro showcase the professionalism and diversity of its services through modern young enterprise workers. The project draw inspiration from the fast-paced life of cities and the working attitude of young people, creating a vibrant and youthful feel with contrasting colors, graphics, and simple text. Scenes such as technology, service, design, construction, and culture reflect the professionalism and diversity of Guangzhou Metro. Total of 24 stations in the city, with 8 posters in each station
- Inspiration
- The fast-paced life of modern cities and the working attitude of young people. The diversity of Guangzhou Metro's services and the professionalism of its employees. The need to create a modern, vibrant, and youthful feel for the lightbox posters, in order to attract the attention of passengers and communicate the brand image of Guangzhou Metro. The use of strong contrasting colors and graphic elements to create a bold and impactful design.
- Research
- For our branding design project, the team conducted extensive research to ensure that the design meets the needs of the client and the preferences of the target audience. The research includes the following: Type of research: market research, user research Research objectives: understand the elements and forms required for Guangzhou Metro's image advertising, analyze the preferences and needs of the target audience, and determine the design direction Research methodology: online surveys, in-depth interviews, focus group discussions, visual analysis Data collection and research tools: questionnaires, interview records, focus group records, visual documents, brand archives Participants or...
- Challenge
- One of the biggest obstacles the team faced was finding a balance between modern design trends and the traditional Chinese culture that Guangzhou Metro embodies. The team had to explore different design directions and concepts, experimenting with various color schemes, typography, and visual elements until arrived at the perfect solution.Other internal factors that influenced our creative challenge included budget constraints, time limitations, and the need to satisfy the client's expectations while staying true to our creative vision.
- Realization and Technology
- The equipment used in this project is a Fujifilm medium format camera and lenses for shooting and Adobe Photoshop software for post-processing to achieve the best image results. also used equipment like softboxes and reflectors to enhance the lighting and achieve superior photo quality.Our design uses high-quality acrylic and LED lights for the lightbox posters. We prioritize environmental friendliness and sustainability by selecting low-energy LED lights and eco-friendly techniques and materials for the acrylic production.
- Operation and Interaction
- The project have chosen various scenes, such as technology, service, engineering design and construction, and culture, to showcase Guangzhou Metro's professionalism and diversity. Each poster consists of one or more images of young workers, reflecting their professional image and spirit.The work has successfully conveyed Guangzhou Metro's service concept and brand image, receiving praise from clients, passengers, and the industry.
- Project Duration and Location
- The project started in April 2022 in Guangzhou China and finished in May 2022 , and was exhibited in Pedestrian passage of Metro Station in May 2022.
- Specifications
- Dimensions: H140mm x W280mm Material: Acrylic Backlight source: High-brightness LED lights Power consumption: Low-energy consumption
- Keywords
- branding, photography, acrylicmaterial, lightboxposters
