Dog Yep Pet Snacks Brand by Rodrigo Chiaparini Receives the Bronze A' Design Award in Packaging Design

The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Rodrigo Chiaparini for packaging design

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Dog Yep Pet Snacks Brand by Rodrigo Chiaparini, designed for Chiapa Design, has been granted the Bronze A' Design Award in the Packaging Design category. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Dog Yep Pet Snacks Brand

Dog Yep is a packaging concept for a line of functional dog snacks. The main element of the logo refers to the idea that dogs should play and stay active, and it also repeats the shape of the snack itself. Illustrated characters and a bright color palette create a playful look and make the product line easy to notice on shelves and in online stores. The snacks are presented in can formats chosen to suit the segment. The intent behind Dog Yep is to encourage play and activity through healthy feeding.

About Rodrigo Chiaparini

A brazilian designer, working in the field for more than 20 years. His connection with design started way back when he was a kid, cutting out logos that he liked from magazines and keeping them in a plastic bag. His goal as a designer is to help people and companies to build remarkable brands and unique packagings. He also believes that putting a dose of love in everything is what makes the difference, and with that in mind, he founded Chiapa Design, a design studio based in Sao Paulo, Brazil.

Award Record

This recognition makes Rodrigo Chiaparini a winner of 4 A' Design Awards. The awards were granted between the 2016 - 2017 and the 2022 - 2023 editions of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/150499
A' Design Award Page: https://competition.adesignaward.com/150499
Media Showcase: https://www.designnewsroom.com/!150499
Laureate Profile: https://dezigners.org/d/180400

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Dog Yep Pet Snacks Brand
Function: Pet Snacks Brand
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Royal Blue, Dark Slate Blue, Midnight Blue, Cornflower Blue and Sky Blue
Images: 5
Client: Chiapa Design

The Recognition

Laureate: Rodrigo Chiaparini
Country: Brazil
Recognition: Bronze A' Design Award
Edition: 2022 - 2023
Design ID: #150499

Credits

Team: Amanda Rodrigues and Anna Balardin

Design Details

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Research: We did not create or develop research for the creation of this project.
Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Realization and Technology: It's a concept design, therefore it was only developed digitally.
Operation and Interaction: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Project Duration and Location: The project started in Sao Paulo in January 2023 and finished in February 2023.
Specifications: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Keywords: brand, packaging, pet snack brand, packaging