Press Release
The Coffee House Branding by Chiapa Design Team Receives the Silver A' Design Award in Packaging Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Chiapa Design Team for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for The Coffee House Branding by Chiapa Design Team, designed for Chiapa Design. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding The Coffee House Branding
The Coffee House is a packaging and branding concept for a coffee brand. The design expresses the simplicity and hospitality that coffee can offer through a clean and modern visual language. Coffee beans are used as a graphic element, helping buyers to quickly understand the content of the package. The color palette highlights qualities such as comfort and flavor. The products are presented on can mockups that suggest materials suited to the segment. The concept was developed digitally as a study of simple coffee packaging.
About Chiapa Design Team
A brazilian designer, working in the field for more than 20 years. His connection with design started way back when he was a kid, cutting out logos that he liked from magazines and keeping them in a plastic bag. His goal as a designer is to help people and companies to build remarkable brands and unique packagings. He also believes that putting a dose of love in everything is what makes the difference, and with that in mind, he founded Chiapa Design, a design studio based in Sao Paulo, Brazil.
Award Record
With this recognition, Chiapa Design Team is a winner of 2 A' Design Awards. The awards were granted between the 2016 - 2017 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/150410
- A' Design Award Page: https://competition.adesignaward.com/150410
- Media Showcase: https://www.designnewsroom.com/!150410
- Laureate Profile: https://dezigners.org/d/180400
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Coffee House Branding
- Function
- Branding
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Slate Gray, Silver, Light Gray, Dark Gray and Slate Gray
- Images
- 5
- Client
- Chiapa Design
The Recognition
- Laureate
- Chiapa Design Team
- Country
- Brazil
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150410
Credits
- Team
- Rodrigo Chiaparini, Amanda Rodrigues and Anna Balardin
Design Details
- Unique Properties
- "Would you like some coffee or water?" This is the best way to feel welcomed at someone's house, isn't it? Regardless of the variety of coffees there are in today's marketplace, the product itself, for its own simplicity, brings people together. The simpler the coffee, the better. The Coffee House logo shows off this simplicity and hospitality that only coffee can offer, in combination with a clean and modern design.
- Inspiration
- Our inspiration was to create a simple and modern design brand for a Coffee Brand to remember how simple this product should be and great as well.
- Research
- We did not create or develop research for the creation of this project.
- Challenge
- Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
- Realization and Technology
- It's a concept design, therefore it was only developed digitally.
- Operation and Interaction
- A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
- Project Duration and Location
- The project started in Sao Paulo in January 2023 and finished in February 2023.
- Specifications
- The products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
- Keywords
- brand, packaging, coffee brand, packaging coffee design
