Press Release
Flint Walk Receives the A' Design Award for Sonder Moments Naked Eye 3D Art in Computer Graphics, 3D Modeling, Texturing, and Rendering Design
Flint Walk recognized for computer graphics, 3D modeling, texturing, and rendering design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Computer Graphics, 3D Modeling, Texturing, and Rendering Design category for Sonder Moments Naked Eye 3D Art by Flint Walk, designed for Chengdu Flint Walk Film and Television Technology Co., Ltd. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Sonder Moments Naked Eye 3D Art
Sonder Moments is a naked-eye 3D public artwork displayed on a digital billboard in the central area of Chengdu, China. The artwork shows a colossal figure created with computer graphics and naked-eye 3D technology. Elements of flowers, marbles and glass are combined with particle effects on meteorites. The piece is presented on an LED screen with 8K resolution and a surface of 888 square meters. The large scale creates a strong visual impact. The colossal figure represents self-consciousness and the strength of individuals.
Award Record
Flint Walk is a winner of 1 A' Design Award, including this recognition.
About the A' Computer Graphics, 3D Modeling, Texturing, and Rendering Design Award
The A' Computer Graphics Design Award is an international competition recognizing good computer graphics designs by best computer graphics designers worldwide. The competition is organized within the A' Design Award & Competition and is open to computer graphics designers, 3D modellers, 3D artists and texturing artists from all countries. Entries typically include animations, simulations, game designs, virtual reality models, architectural renderings and infographics. Awarded computer graphics designs are published at https://dezigners.org/design-category/computer-graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/149940
- A' Design Award Page: https://competition.adesignaward.com/149940
- Media Showcase: https://www.designnewsroom.com/!149940
- Laureate Profile: https://dezigners.org/d/343446
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Sonder Moments Naked Eye 3D Art
- Function
- Naked Eye 3D Art
- Category
- Computer Graphics, 3D Modeling, Texturing, and Rendering Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Silver, Gainsboro, Tan, Dark Gray and Light Steel Blue
- Images
- 5
- Client
- Chengdu Flint Walk Film and Television Technology Co., Ltd
The Recognition
- Laureate
- Flint Walk
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #149940
Credits
- Image Credits
- Copyright: Flint Walk, Sonder Moments, 2022
Design Details
- Unique Properties
- Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
- Inspiration
- The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
- Research
- As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
- Challenge
- We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
- Realization and Technology
- CG, Naked-Eye 3D Technology
- Operation and Interaction
- Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.
- Project Duration and Location
- Nov 18, 2022 - present, Chengdu
- Specifications
- With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
- Keywords
- Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
