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DesignNewswire · COMO, Italy ·

Shochu X Bottle Label by Kota Sagae - Saga Inc Receives the Golden A' Design Award in Packaging Design

Kota Sagae - Saga Inc of Saga Inc recognized for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Packaging Design category for Shochu X Bottle Label by Kota Sagae - Saga Inc of Saga Inc, designed for Shochu X. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Golden A' Design Award

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

About Shochu X Bottle Label

Designed for a rebranding of Shochu X, a company that creates new value from a modern perspective for shochu, a traditional spirit produced in the Kyushu region, Japan. Focused on the fact that this brand does not only offer the value of alcoholic beverages but also values the relationship with culture and lifestyles. Used a Western spirits like bottle shape and label, but added a graphic design with a Japanese style pattern and minimalist aesthetics to express the cultural fusion between the West and the East and global citizens' happiness of being socially connected through this shochu.

About Kota Sagae - Saga Inc

Born in Japan in 1972, started working as a designer in charge of packaging design, CI/VI, etc. at a general production company. Later, took charge of corporate and product advertisements for major companies. After gaining experience in package design, CI, and planning and production of advertisements, currently working to offer ideal designs from a branding communication perspective. By reconsidering essential values and adopting viewpoints in line with the era, the circle of empathy expands flexibly, delivering modest happiness to people.

About Saga Inc

SAGA is a nice design office that provides art direction and graphic design based in Tokyo. The area requiring designers and art directors has expanded and has played an important role to keep sending fresh skies to society and people's lives. What i

Award Record

This recognition makes Kota Sagae - Saga Inc of Saga Inc a winner of 2 A' Design Awards. The awards span the editions from 2016 - 2017 to 2022 - 2023 of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Shochu X Bottle Label
Function
Bottle Label
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Dim Gray, Rosy Brown, Silver, Gray and Dark Gray
Images
5
Client
Shochu X

The Recognition

Laureate
Kota Sagae - Saga Inc
Country
Japan
Brand
Saga Inc
Recognition
Golden A' Design Award
Edition
2022 - 2023
Design ID
#149895

Credits

Team
Creative Director:Kota Sagae, Art Director:Kota Sagae, Designer:Kota Sagae, Creater:Keisuke Hashimoto, Marketing Director:Daiki Okabe and Production Maneger:Miwa Nishii
Image Credits
Saga inc.

Design Details

Unique Properties
This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
Inspiration
Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design.
Specifications
Bottle size: Φ85mm, H175mm
Keywords
Japanese-style, minimal, luxury, fusion, lifestyle

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