Press Release
Zhenjiu Zhencang Chinese Baijiu Packages With Display by Ying Song Brand Design Shenzhen Co., Ltd Wins the Silver A' Design Award in Packaging Design
Ying Song Brand Design Shenzhen Co., Ltd honored for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Zhenjiu Zhencang Chinese Baijiu Packages With Display by Ying Song Brand Design Shenzhen Co., Ltd, designed for Kweichow Zhenjiu Chanpinzhongxin. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Zhenjiu Zhencang Chinese Baijiu Packages With Display
Zhenjiu Zhencang is a packaging and display set for a Chinese baijiu spirit. The bottles rest on a tray shaped like a pearl shell, a form inspired by the painting The Birth of Venus. The overall shape recalls a sailboat moving over waves. A crystal base is carved with an ancient winery and lit by an LED light that refers to the long history of the producer. Metal, wood, PMMA and plastic are combined to create a collectible object. The pearl theme reflects the brand idea of nobility and preciousness, as brewing and pearl forming are both slow processes.
Award Record
This recognition makes Ying Song Brand Design Shenzhen Co., Ltd a winner of 3 A' Design Awards. All of the awards belong to the 2022 - 2023 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/149755
- A' Design Award Page: https://competition.adesignaward.com/149755
- Media Showcase: https://www.designnewsroom.com/!149755
- Laureate Profile: https://dezigners.org/d/343065
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Zhenjiu Zhencang Chinese Baijiu Packages With Display
- Function
- Packages With Display
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Steel Blue, Silver, Gray, Black and Dark Gray
- Images
- 5
- Client
- Kweichow Zhenjiu Chanpinzhongxin
The Recognition
- Laureate
- Ying Song Brand Design Shenzhen Co., Ltd
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #149755
Credits
- Team
- Yingsong Chen, Gang Wang, Nian Li, Wenbing Cheng and Huandi Li, Wei Hu
Design Details
- Unique Properties
- The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves. The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products. The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
- Inspiration
- Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors". Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
- Realization and Technology
- Metal, wood, PMMA, LED light, plastic
