Press Release
PepsiCo Design and Innovation Is Honored with the A' Design Award for Pepsi Black x Digital Shanghai FW Beverage Packaging in Limited Edition and Custom Design
PepsiCo Design and Innovation of PepsiCo Design & Innovation acknowledged for limited edition and custom design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Pepsi Black x Digital Shanghai FW Beverage Packaging by PepsiCo Design and Innovation of PepsiCo Design & Innovation has been granted the A' Design Award in the Limited Edition and Custom Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Pepsi Black x Digital Shanghai FW Beverage Packaging
Pepsi Black x Digital Shanghai FW is a limited edition beverage packaging created for Shanghai Fashion Week. The packaging reflects the event theme Originate New Nature. A colorful ring surrounds the Pepsi logo, and the graphic is stretched in a single direction to suggest an extension of time and space. Deconstructed color blocks in pink and green are set against a black background for a bold, multi-layered look. Overlapping stretched graphics create a digital glitch effect that expresses the merging of the virtual and the real.
About PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
Award Record
With this recognition, PepsiCo Design and Innovation of PepsiCo Design & Innovation is a winner of 111 A' Design Awards. The awards span the editions from 2013 - 2014 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Limited Edition and Custom Design Award
The A' Limited Edition Design Award is an international design competition recognizing best limited edition products by leading brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to limited edition designers, custom design professionals, luxury brands and established companies from all countries. Entries typically include limited edition products, bespoke watches, custom furniture, bespoke jewelry, personalized fashion collections and modified automobiles. Awarded limited edition designs are published at https://dezigners.org/design-category/limited-edition
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/149741
- A' Design Award Page: https://competition.adesignaward.com/149741
- Media Showcase: https://www.designnewsroom.com/!149741
- Laureate Profile: https://dezigners.org/d/133313
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pepsi Black x Digital Shanghai FW Beverage Packaging
- Function
- Beverage Packaging
- Category
- Limited Edition and Custom Design
- Discipline
- Communication Design
- Industry
- Luxury and Arts
- Colors
- Black, Dark Slate Gray, Firebrick, Dim Gray and Plum
- Images
- 5
The Recognition
- Laureate
- PepsiCo Design and Innovation
- Country
- United States of America
- Brand
- PepsiCo Design & Innovation
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #149741
Design Details
- Unique Properties
- This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
- Inspiration
- For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.
- Challenge
- With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information.
