Press Release
A' Design Award in Bathroom Furniture and Sanitary Ware Design Goes to Serel Magic Countertop Washbasin by Serel Design Team
Serel Design Team of Serel Sanitory Factory recognized for bathroom furniture and sanitary ware design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Serel Magic Countertop Washbasin by Serel Design Team of Serel Sanitory Factory, designed for Serel Sanitary Factory, has been granted the A' Design Award in the Bathroom Furniture and Sanitary Ware Design category. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Serel Magic Countertop Washbasin
Serel Magic is a countertop washbasin with an organic bowl form. The washbasin is made of fire clay ceramic by casting. Two structures under the bowl, one on the right and one on the left, carry the unit and function as legs. Waste water passes through the left structure and leaves the basin through a concealed siphon connection designed for the washbasin. The drain is therefore not visible, which offers a new perception of flow. Smooth surfaces and an antibacterial nano coating support easy cleaning.
About Serel Design Team
Serel Ceramic, a member of Elginkan Group, is manufactured Serel branded ceramic bathroom wares more than 45 years. Without compromise on quality, Serel is one of the leader brands that offer all world markets savings, health, aesthetics and comfort featured products with its many years of experience, and professional management approach.
About Serel Sanitory Factory
SEREL CERAMIC, a member of ELGINKAN GROUP, is manufactured SEREL branded ceramic bathroom wares more than 30 years. Without compromise on quality, SEREL is one of the leader brands that offer all world markets savings, health, aesthetics and comfort fe
Award Record
This recognition makes Serel Design Team of Serel Sanitory Factory a winner of 14 A' Design Awards. The awards were granted between the 2013 - 2014 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Bathroom Furniture and Sanitary Ware Design Award
The A' Sanitary Ware Design Award is an international design competition recognizing good bathroom product designs by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to sanitary ware designers, bathroom furniture designers, industrial design studios and ceramic artists from all countries. Typical entries include toilets, sinks, bathtubs, showers, bidets and faucets. The awarded sanitary ware designs are published at https://dezigners.org/design-category/sanitary-ware
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/149195
- A' Design Award Page: https://competition.adesignaward.com/149195
- Media Showcase: https://www.designnewsroom.com/!149195
- Laureate Profile: https://dezigners.org/d/133879
- Further Information from the Laureate: http://www.serel.com.tr
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Serel Magic Countertop Washbasin
- Function
- Countertop Washbasin
- Category
- Bathroom Furniture and Sanitary Ware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Architecture
- Colors
- Dark Slate Gray, Lavender, Light Gray, Silver and Gainsboro
- Images
- 5
- Client
- Serel Sanitary Factory
The Recognition
- Laureate
- Serel Design Team
- Country
- Turkiye
- Brand
- Serel Sanitory Factory
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #149195
Credits
- Team
- Zafer DOĞAN, Ali YILDIZ and Selen USTA
- Image Credits
- All images prepared in computer graphics by in house cg technologies and team members.
Design Details
- Unique Properties
- Magic; while it changes the current basin perception with its unique bowl form, it also includes the gateway of water for its return trip in an invisible way, and this gives the user a new flow perception and esthetics. There are two structures under the basin carrying the unit, on the right and on the left, which function as legs. The waste water passes through the structure on the left side and leaves the basin through the concealed siphon connection specially designed for the washbasin.
- Inspiration
- Life is like water, sometimes placid, and sometimes full of joy, always flowing. Serel Magic emulates the flowing of life, and life’s impatience towards reaching the dance and serenity within the mysterious space created by enthusiastic ambiance of a waterfall, and creates a pure way to an elegant pass.
- Research
- Digitalizing is rising in all consumer groups when we watch the trends. Our purpose to develope pure, easy clean and an illusional washbasin. On this point we aimed to become pioneer in both domestic and foreign market. The results of studies with focus group, final product formed.
- Challenge
- Our researches directed us to a new innovative form which carries marks from authenticity. All your research showed the most aesthetic and ergonomic design for final production.
- Realization and Technology
- Product molds produce according to traditional casting and high presure casting. Serel Magic Washbasin produce by standart ceramic producement techniques. Hygiene Plus nano technologic surface application add value the product and make it different from others. Also its antibacterial surface technology prevents bacterial growth. Intricate details of the washbasin are purified so surfaces are smooth. As a reason bacterias and dirties which shown in electron microscope are getting destroyed.
- Operation and Interaction
- Serel Magic washbasin performs better with Hygiene Plus nano technology surface application. It contributes to the development of the company and the industry, while providing a hidden drain and an invisible waste water location.
- Project Duration and Location
- Serel Magic Washbasin started in March 2022 in Manisa/Turkey
- Specifications
- Width: 800 mm, Depth: 460 mm, Height: 265 mm Serel Magic Countertop Washbasin made of fire clay ceramic casting raw material. Serel Magic Countertop Washbasin’s packaging is environment friendly packaging.
- Keywords
- Organic washbasin, Basin, Sink, Invisible Waste Hole, Ergonomic, Functionality, Magic
