Press Release
Henan Illustration Culture Propaganda by Wang Yisu Wins the A' Design Award in Graphics, Illustration and Visual Communication Design
Wang Yisu honored for graphics, illustration and visual communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Graphics, Illustration and Visual Communication Design category for Henan Illustration Culture Propaganda by Wang Yisu, designed for Northeastern University. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Henan Illustration Culture Propaganda
Henan Illustration is a series of five illustrations based on the traditional woodblock New Year pictures of Zhuxian Town in Henan Province, China. The series reinterprets classic figures from these prints in a flat hand-drawn style suited to younger viewers. Character lines were drawn on a tablet with a hand-painted board, then edges and colors were completed in image editing software. Highly saturated yellow and blue tones create contrast, and each figure carries a different facial expression. The aim is to renew public interest in a fading folk art.
Award Record
This recognition makes Wang Yisu a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/149142
- A' Design Award Page: https://competition.adesignaward.com/149142
- Media Showcase: https://www.designnewsroom.com/!149142
- Laureate Profile: https://dezigners.org/d/342203
- Further Information from the Laureate: http://pan.baidu.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Henan Illustration Culture Propaganda
- Function
- Culture Propaganda
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Peru, Goldenrod, Burly Wood, Dark Salmon and Dark Orange
- Images
- 5
- Client
- Northeastern University
The Recognition
- Laureate
- Wang Yisu
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #149142
Credits
- Team
- WangYisu
- Image Credits
- Illustration Wang Yisu, 2023.
Design Details
- Unique Properties
- New Year pictures have a long history in China, but fewer and fewer young people have seen or like New Year pictures. By adding their own imagination and understanding, the author recreates the figures in the pictures to better meet the aesthetic preferences of young people, and wants to activate these vivid images again, so that more young people can see the beauty of New Year pictures.
- Inspiration
- By chance,the team went to the town of Zhuxian in Henan Province, where the New Year pictures are the precious intangible cultural heritage. During the next trip, The team collectedtook a lot of photos about the wood-block New Year pictures.
- Research
- Zhuxian Town in Henan Province is a wonderful page of China's intangible cultural heritage. After field research and experience, the author had an in-depth understanding of the New Year wood-block prints in Zhuxian Town in Henan Province by taking photos, interviewing folk folk and visiting local museums. The tools used during this period included a camera and a sketch book, The team is one person. With the progress of the project, author hope that the final research results can bring positive effects to the publicity of Henan New Year Pictures.
- Challenge
- The most difficult part is the control of characters, because the image of Zhuxian Town New Year wood-plank pictures is too deeply rooted, so when the team wanted to create a more novel illustration image, they could not help but deviate from the previous image, so that the painting is too similar.
- Realization and Technology
- In the early stage, The team drew character lines on iPad with a hand-painted board, and in the middle stage, then author transferred them to PS to draw edges and fill in colors.
- Operation and Interaction
- Design works has a total of five pieces, showing the classic images in the New Year pictures of Zhuxian Town, Henan Province, like Nianianyu, King Firewood cart, ghost and other images. The overall illustration style is a highly saturated yellow and blue contrasting color, looking carefully at the facial expressions of the characters are different, as if they want to tell us a story.
- Project Duration and Location
- The project started in December 2022 in Linyi city, Shandong province, and will end in January 2023 in Zhuxian town, Henan province
- Specifications
- Width 304.8mm x Depth 304.8mm x Height 304.8mm
- Keywords
- National tide,flat style,Henan,Henan Pictures,hand-painted
