Press Release
Arbo Design Is Honored with the Bronze A' Design Award for Jaya Beach Tennis Corporate Identity in Graphics, Illustration and Visual Communication Design
Arbo Design honored for graphics, illustration and visual communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Jaya Beach Tennis Corporate Identity by Arbo Design, designed for Four Seasons Importação, Exportação, Distribuição e Comércio Ltda. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Jaya Beach Tennis Corporate Identity
It's a strategic design application for market positioning. The new brand creation was thought for beach tennis players, sports supporters, and lifestyle. Besides strategy, the design had a tactical and operational role in product development. In the rackets, for desired performance and needs, the requirements communication was done via visual language. Also was developed accessories and apparel to differentiate the brand, since they can be easily incorporated into daily life due to the style, being committed to the user's routine, and not only to occasional use in sports.
About Arbo Design
The team leaders are acting more than 15 years in several areas of the design. Consulting and collaborating in different countries and abroad for global companies as Midea Appliances, Electrolux AB, Whirlpool Corp, Sundown Motors, Buscar Motors, Philippe Starck Studio, DA Milan Innovation Centre and others. Currently they are responsible part of the global design to Midea Appliances. With firms where the team has collaborated, won several awards and mentions of design, highlighting the Internationals IF, Red Dot, Good Design, Idea, Plus X, and others national awards, including MCB (most important design award in Brazil) and Objeto Brazil (most important design award in Latin America).
Award Record
This recognition makes Arbo Design a winner of 13 A' Design Awards. The awards were granted between the 2017 - 2018 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/148994
- A' Design Award Page: https://competition.adesignaward.com/148994
- Media Showcase: https://www.designnewsroom.com/!148994
- Laureate Profile: https://dezigners.org/d/222338
- Further Information from the Laureate: https://jayabt.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Jaya Beach Tennis Corporate Identity
- Function
- Corporate Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Steel Blue, Cadet Blue, Dark Gray, Rosy Brown and Gray
- Images
- 5
- Client
- Four Seasons Importação, Exportação, Distribuição e Comércio Ltda
The Recognition
- Laureate
- Arbo Design
- Country
- Brazil
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148994
Credits
- Team
- Valkiria Pedri Fialkowski, Daniel Kroker, Talita Gabriela Manchur and Eduardo Timm
- Image Credits
- ARBO design team Instagram Freepik Pexels
Design Details
- Unique Properties
- JAYA comes from Sanskrit "victory" and intends to promote the sport that is gaining space. Delivering technical and aesthetic quality, the work started with strategic positioning definition, naming, identity, brand architecture, and product portfolio. Developing the market positioning, impacting the business and service experience, the result unfolds verbal and visual points of contact, materializing the purpose, and conquering the audience with an accessible performance and innovative look.
- Inspiration
- Fill the market gaps highlighted by the strategic positioning. It is suitable for urban living, signifying this context, balancing an admittedly cosmopolitan aesthetic with a rescue of the freedom and energy of the beach environment. Thus, elements are referred to the city architecture, graffiti, and fashion, in addition to the intensity of nature's colors. As for the user experience, there was also a gap in accessible performance.
- Research
- Desk Field, Focus Groups, Consumer Insights, Trend Mappings. We collect all data through immersive process including consumer, designers and multidisciplinary teams (marketing, engineer, anthropology, etc.). Objective: Bring innovation and differentiation. Method: Consumer-Centric Insights with Design based approach to solving problems. Steps: Research (map and understand), Conceptualize (alternative generation), Visualize (renderings), Realize (prototype) and Implement.
- Challenge
- The process consisted of creating conceptual definitions that form the brand platform, name, verbal and visual identity, and statement phrases. The challenge was to develop verbal language and make it tangible in the context of product development. Then a deep dive into the beach tennis universe was done, becoming possible to build a narrative that brought meaningful concepts, important to bring the language into a differentiated and technical place.
- Realization and Technology
- The rackets are made with a steel frame and a synthetic or natural rubber grip. The strings are typically made from a combination of synthetic fibers, such as polyester and nylon. Additional materials, such as graphite or foam, may also be used in the construction of the racket.
- Operation and Interaction
- It is a strategic design application for market positioning. The new brand creation was thought for beach tennis players, sports supporters, and lifestyle. Besides strategy, the design had a tactical and operational role in product development. In the rackets, for desired performance and needs, the requirements communication was done via visual language, also was developed accessories and apparel to differentiate the brand, since they can be easily incorporated into daily life due to the style, being committed to the user routine and not only to occasional use in sports.
- Project Duration and Location
- The project started in February 2022 in Brazil and China and finishes in July 2022. The project has been made in Brazil and the technical developments have been made in China with technologies suppliers. The production will occur in China.
- Specifications
- Product dimensions: Width 260 cm x Length 500 mm x Depth 22 mm. Weight: 330 g.
- Keywords
- Sport, Beach, Tennis, VBL, Identity, Language, Design
