Press Release
Bingrou Chen Is Honored with the Platinum A' Design Award for The Shape of Old Memory Womenswear Collection in Fashion, Apparel and Garment Design
Bingrou Chen honored for fashion, apparel and garment design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Platinum A' Design Award in the Fashion, Apparel and Garment Design category for The Shape of Old Memory Womenswear Collection by Bingrou Chen. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Platinum A' Design Award Means
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Regarding The Shape of Old Memory Womenswear Collection
The creation of this series of works comes from the designer’s thinking on the innovative application of traditional craft culture in contemporary design and its innovative application value. Traditional craft culture is like a treasure sunk in the deep sea. People can perceive its existence and value but rarely touch it. If it is not salvaged, it will fade away and disappear, which is regrettable. Another innovation in this work is the use of epoxy resin AB glue, it can help the work maintain its good shape like sculpture, and, pay an important role in decoration.
About Bingrou Chen
Bing Rou is a girl with special ideas. She always has a lot of unrestrained ideas. For her, fashion design is not just making a cloth to cover the body but it can be a sculpture or a painting. In her design works, she has been trying to break the boundary between “clothes making” materials and “non-clothes making” materials as well as trying to bring new possibilities to fashion design through using different materials and different combinations, and therefore, she has also made some gains in costume design and innovation.
Award Record
With this recognition, Bingrou Chen is a winner of 3 A' Design Awards. The awards span the editions from 2020 - 2021 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Fashion, Apparel and Garment Design Award
The A' Fashion Design Award is an international fashion design competition recognizing good fashion designs by best fashion designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to fashion designers, apparel designers, garment designers and textile designers from all countries. Entries typically include runway collections, dresses, suits, skirts, outerwear and jackets. Awarded fashion designs are published at https://dezigners.org/design-category/fashion
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/148885
- A' Design Award Page: https://competition.adesignaward.com/148885
- Media Showcase: https://www.designnewsroom.com/!148885
- Laureate Profile: https://dezigners.org/d/284625
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- The Shape of Old Memory Womenswear Collection
- Function
- Womenswear Collection
- Category
- Fashion, Apparel and Garment Design
- Discipline
- Fashion Design
- Industry
- Fashion
- Colors
- Silver, Gainsboro, Dim Gray, Gray and Sky Blue
- Images
- 5
The Recognition
- Laureate
- Bingrou Chen
- Country
- China
- Recognition
- Platinum A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148885
Credits
- Image Credits
- Image #No1:Photographer Akun, 2022 Image #No2:Photographer Akun, 2022 Image #No3:Photographer Akun, 2022 Image #No4:Photographer Akun, 2022 Image #No5:Photographer Akun, 2022
Design Details
- Unique Properties
- The innovation of this design is mainly reflected in the application of special materials, the design of apparel structure and the innovative application of traditional Chinese Chaozhou embroidery pattern. The addition of epoxy resin AB glue makes the modeling of this series of clothes become stable like sculpture, more tension, but also more expressive. The application of traditional Chaozhou embroidery pattern makes the works more vibrant.
- Inspiration
- The creation of this series of works comes from the my thinking on the innovative application of traditional craft culture in contemporary design and its innovative application value. Traditional craft culture is like a treasure sunk in the deep sea. We can perceive its existence and value, but rarely touch it. If we do not try to salvage it, we will only see it fade away and disappear, which is regrettable.
- Research
- This work focuses on the innovative application of new materials and traditional Chinese craft culture in fashion design. Its materials such as epoxy resin AB glue and metal bead chain that I used are relatively rare in the field of fashion design. Their addition not only well decorates the design, but also plays a good shaping role, making the costume more tense In addition, the patterns in this work are all based on the Chinese traditional Chaozhou embroidery craft works.
- Challenge
- There are two main challenges in the creation process of this series of works. One is about the application of epoxy resin AB glue in costume, and the other is about the application of traditional Chinese Chaozhou embroidery craft culture in this work. In this series, I did not really apply embroidery techniques, but used metal bead chains to represent the extracted embroidery patterns. What I want to discuss is the new possibilities of traditional craft culture in contemporary design.
- Realization and Technology
- The main technology of this series of works is the application of Epoxy resin AB adhesive. On the one hand, the material used in the edge of clothing cut can play an effective role in shaping and supporting, on the other hand, the material can also better fix other decorative materials on the clothing, has a good decorative effect.
- Operation and Interaction
- This work is not only wearable clothing, but also can be regarded as decorative sculpture. Because of the application of epoxy resin AB glue in the work, the work can maintain a relatively beautiful shape stably even without the support of human body, and has good ornamental value.
- Project Duration and Location
- The project started in September 2021 in Guangzhou and finished in May 2022 in Guangzhou, and was exhibited in Guangzhou Academy of Fine Arts in June 2022.
- Specifications
- The whole collection is 4 look womenswear, size 4.
- Keywords
- Fashion design, New material, Chinese traditional craft culture, Chinese traditional Chaozhou embroidery craft, Creative design, Costume sculpture
