Press Release
A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Uebaa Branding by Marcelo Ruis Vargas Martinelli
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Marcelo Ruis Vargas Martinelli of Laika Design for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Uebaa Branding by Marcelo Ruis Vargas Martinelli of Laika Design, designed for Laika, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Uebaa Branding
Uebaa is a brand identity created for a company that makes products for children. The identity is based on four ideas: playful, functional, sustainable and aesthetic. These ideas are expressed through a wide color palette, illustrations and pictograms. The visual language addresses children, while the brand ideas speak to parents. The system is applied to a brandbook of 96 pages, tags, cards, stationery, surfaces, social media and a website. Most printed items are produced by offset printing in CMYK colors, and the illustrations are made digitally.
About Marcelo Ruis Vargas Martinelli
Since 2001, Ruis Vargas has been heading the Laika pack. He uses his tentacles to work the WORDS into shape – reaching screenplays, literature, critical essays and a variety of texts in the vast universe of semiotics, history, art and culture – and to conceive them graphically. DRAWING is his material thinking: the visual body of ideas, elaborated with the techniques of illustration, typography, design and photography. Further to Laika’s productions, Ruis Vargas is the creator of graphic novels and comic strips that have been published for many years in newspapers and magazines and have been recently collected in a series of books.
About Laika Design
Since 2001, Laika is a design studio in a small tree-lined village in São Paulo. Just like the space travel female dog that gave its name to the Laika office, it's a way of looking at the same object from a different point of view.
Award Record
Marcelo Ruis Vargas Martinelli of Laika Design is a winner of 11 A' Design Awards, including this recognition. The awards span the editions from 2018 - 2019 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/148861
- A' Design Award Page: https://competition.adesignaward.com/148861
- Media Showcase: https://www.designnewsroom.com/!148861
- Laureate Profile: https://dezigners.org/d/223604
- Further Information from the Laureate: http://www.laika/com.br
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Uebaa Branding
- Function
- Branding
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Indian Red, Rebecca Purple, Silver, Dim Gray and Lavender
- Images
- 5
- Client
- Laika
The Recognition
- Laureate
- Marcelo Ruis Vargas Martinelli
- Country
- Brazil
- Brand
- Laika Design
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148861
Credits
- Team
- Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
- Image Credits
- Laika Design
Design Details
- Unique Properties
- Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
- Inspiration
- The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
- Research
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
- Challenge
- The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
- Realization and Technology
- Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
- Operation and Interaction
- The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
- Project Duration and Location
- The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
- Specifications
- Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
- Keywords
- Branding, visual identity, brand identity, illustration
