Press Release
272 Hedges Avenue Pedestal Architecture by Rafael Contreras and Monica Earl Receives the Platinum A' Design Award in Architecture, Building and Structure Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Rafael Contreras and Monica Earl for architecture, building and structure design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ 272 Hedges Avenue Pedestal Architecture by Rafael Contreras and Monica Earl, designed for Contreras Earl Architecture, has been granted the Platinum A' Design Award in the Architecture, Building and Structure Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Platinum A' Design Award
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
More About 272 Hedges Avenue Pedestal Architecture
The two-story pedestal base of 272 Hedges Avenue in Gold Coast, Australia, brings a human scale to the residential tower and creates a contextual connection with the surroundings. As urbanization grows, it separates humans from nature. The pedestal merges the built and natural environments, improving the area and community. Advanced design techniques and products were used by Contreras Earl Architecture to create a biologically informed and digitally engineered design. The pedestal is a unique and site-specific solution that contributes to the evolution of architecture and urban development, benefiting inhabitants and the environment.
About Rafael Contreras and Monica Earl
Contreras Earl Architecture (CEA) is led by Rafael Contreras and Monica Earl. Contreras Earl Architecture was founded to design original, inventive, ground-breaking buildings that contribute to the evolution of architecture and toward a better future for our communities and cities. CEA creates buildings, spaces, masterplans and objects that are biologically informed and digitally engineered. From mid-sized commercial buildings and mixed-use developments to high-end apartments and bespoke objects, it’s not about the scale of your project, but the scale of your ambition.
Award Record
Rafael Contreras and Monica Earl is a winner of 1 A' Design Award, including this recognition.
About the A' Architecture, Building and Structure Design Award
The A' Architecture Design Award is an international architectural design competition recognizing good architectural designs by best architects worldwide. It is organized within the A' Design Award & Competition and is open to architectural design studios, building contractors, structural engineering firms and architecture and design consultants from all countries. Typical entries include skyscrapers, museums, residential buildings, commercial complexes, educational institutions and religious structures. The awarded architectural projects are published at https://dezigners.org/design-category/architecture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/148558
- A' Design Award Page: https://competition.adesignaward.com/148558
- Media Showcase: https://www.designnewsroom.com/!148558
- Laureate Profile: https://dezigners.org/d/342631
- Further Information from the Laureate: http://bit.ly/3kyRbR9
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- 272 Hedges Avenue Pedestal Architecture
- Function
- Architecture
- Category
- Architecture, Building and Structure Design
- Discipline
- Spatial Design
- Industry
- Architecture
- Colors
- Dark Slate Gray, Black, Dim Gray, Light Slate Gray and Ghost White
- Images
- 5
- Client
- Contreras Earl Architecture
The Recognition
- Laureate
- Rafael Contreras and Monica Earl
- Country
- Australia
- Recognition
- Platinum A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148558
Credits
- Team
- Rafael Contreras - Director / Lead Architect and Monica Earl - Director / Lead Archtiect
- Image Credits
- Photographer: Peter Sexty, 2022; Photographer: Peter Sexty, 2022 Video Credits: Video: Filmed by - Hutchinson Builders, 2022 Editor: Dwayne Liu, 2022
Design Details
- Unique Properties
- The two-story pedestal base of 272 Hedges Avenue in Gold Coast, Australia, brings a human scale to the residential tower and creates a contextual connection with the surroundings. As urbanization grows, it separates humans from nature. The pedestal merges the built and natural environments, improving the area and community. Advanced design techniques and products were used by Contreras Earl Architecture to create a biologically informed and digitally engineered design. The pedestal is a unique and site-specific solution that contributes to the evolution of architecture and urban development, benefiting inhabitants and the environment.
- Inspiration
- Biologically informed and digitally engineered, the contoured design acknowledges nature’s extraordinary sculptors: the wind and ocean. The facade is a stainless-steel monocoque structure that is original and complex in its conception, design and execution. The subtle curvatures resemble the crests and erosion of wind on sand, while the interior alludes to a rock cave naturally eroded by the ocean. The innovative and advanced architecture is imbued with warmth, soul and artistry.
- Research
- We hold the view that it was imperative to employ a distinctive material that would enable us to produce an intriguing reflection of the environment, characterized by a specific dynamism such as the presence of vegetation and high pedestrian traffic. The utilization of Stainless steel presented a considerable challenge, given that builders and clients typically adhere to conventional materials and customary fabrication techniques. Nevertheless, the endeavour was deemed worthwhile. The monocoque panels underwent manufacturing and pre-assembly in the Netherlands' factory and were subsequently transported to Australia.
- Challenge
- Our objective was to construct a podium that would serve as a link or intermediary between a towering edifice and the pedestrians. We devised a distinctive work of art that would serve as a warm greeting to visitors and provide a delightful user experience. The neighbourhood and general public have been exceedingly receptive to the concept, with individuals frequently stopping to admire the pedestal and appreciate the true impact of architectural design. The spectacle is indeed mesmerizing, leaving onlookers captivated by its sheer beauty.
- Realization and Technology
- The podium envelope is a 6-millimetre stainless-steel monocoque that supports the loads and enables the structure to be a singular, stand-alone sculpture. We tendered the production of the pedestal to stainless steel fabricators in Australia. They did not have the capability to manufacture the monocoque structure in stainless steel. We consequently tendered the production to CIG Architecture in The Netherlands, an expert in complex 3D-formed steel constructions. CIG used our 3D model to prefabricate the 120 panels at full scale, and pre-assembled them in its workshop in The Netherlands. Once received in Australia, the structure was fully assembled on-site.
- Operation and Interaction
- Our design approach emphasizes the connection between architecture and nature. Nature provides solutions to many design challenges and inspires us to study biology and natural systems for new ideas. We use advanced techniques like computational parametric modeling, cutting-edge technology, and inventive fabrication to create novel designs. The organic design of the pedestal benefits pedestrians and the beachside area, connecting the natural and built environments. The stainless-steel skin can be touched and appreciated for its intricate details. The façade's subtle curvatures resemble wind patterns on sand and the interior evokes a naturally eroded rock cave.
- Project Duration and Location
- In 2018, Contreras Earl Architecture was commissioned to design the interior and communal areas of the two-story pedestal base for the 272 Hedges Avenue tower in Mermaid Beach, Gold Coast, Australia. The project reached completion in 2022. Situated in an exceptional location, 272 Hedges Avenue offers an unparalleled experience of architectural sophistication and luxury amenities. Soaring 44 stories above the beach, this residential tower represents a pivotal point in the region's urban landscape, serving as the southern demarcation of the high-density zone.
- Specifications
- The Pedestal, comprising the ground floor and the first level, offers an exceptional range of residential facilities, including a dedicated concierge service, a resident lounge, a boardroom, a function room, a 15-meter heated swimming pool, a spa, a gym, a sauna, a hammam steam room, and treatment rooms. The external facade was designed to be transportable, utilizing 40-foot and 20-foot shipping containers that were transported from the Netherlands to Australia and assembled on-site.
- Keywords
- monocoque, stainless steel, erosion, sand patterns, innovation, unique