Press Release
Serel Design Team Receives the Bronze A' Design Award for Serel Lily Countertop Washbasin in Bathroom Furniture and Sanitary Ware Design
Serel Design Team of Serel Sanitory Factory recognized for bathroom furniture and sanitary ware design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Serel Lily Countertop Washbasin by Serel Design Team of Serel Sanitory Factory, designed for Serel Sanitary Factory, has been granted the Bronze A' Design Award in the Bathroom Furniture and Sanitary Ware Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Serel Lily Countertop Washbasin
Serel Lily is a countertop washbasin designed for bathrooms. The washbasin is made of fire clay ceramic by casting. The back and side surfaces are shaped to prevent water from splashing outside the bowl. A mixer plane sits above the bowl and is joined to the bowl with smooth transitions, which prevents water from collecting. Water spreads over the whole inner surface, so cleaning is easier. A nanotechnology surface treatment resists dirt and bacterial growth. The washbasin is placed on a countertop or on furniture.
About Serel Design Team
Serel Ceramic, a member of Elginkan Group, is manufactured Serel branded ceramic bathroom wares more than 45 years. Without compromise on quality, Serel is one of the leader brands that offer all world markets savings, health, aesthetics and comfort featured products with its many years of experience, and professional management approach.
About Serel Sanitory Factory
SEREL CERAMIC, a member of ELGINKAN GROUP, is manufactured SEREL branded ceramic bathroom wares more than 30 years. Without compromise on quality, SEREL is one of the leader brands that offer all world markets savings, health, aesthetics and comfort fe
Award Record
This recognition makes Serel Design Team of Serel Sanitory Factory a winner of 12 A' Design Awards. The awards were granted between the 2013 - 2014 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Bathroom Furniture and Sanitary Ware Design Award
The A' Sanitary Ware Design Award is an international design competition recognizing good bathroom product designs by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to sanitary ware designers, bathroom furniture designers, industrial design studios and ceramic artists from all countries. Typical entries include toilets, sinks, bathtubs, showers, bidets and faucets. The awarded sanitary ware designs are published at https://dezigners.org/design-category/sanitary-ware
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/148523
- A' Design Award Page: https://competition.adesignaward.com/148523
- Media Showcase: https://www.designnewsroom.com/!148523
- Laureate Profile: https://dezigners.org/d/133879
- Further Information from the Laureate: http://www.serel.com.tr
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Serel Lily Countertop Washbasin
- Function
- Countertop Washbasin
- Category
- Bathroom Furniture and Sanitary Ware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Architecture
- Colors
- Ghost White, Gainsboro, Light Gray, Linen and Silver
- Images
- 5
- Client
- Serel Sanitary Factory
The Recognition
- Laureate
- Serel Design Team
- Country
- Turkiye
- Brand
- Serel Sanitory Factory
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148523
Credits
- Team
- Zafer DOGAN, Ali YILDIZ and Selen USTA
- Image Credits
- All images prepared in computer graphics by in house cg technologies and team members.
Design Details
- Unique Properties
- Lily Countertop Washbasin is designed with the concept of maximum cleanliness. Functionality and aesthetic elements are prioritized. The back and side surfaces of the washbasin are designed to prevent water from splashing outside of the washbasin. It is mounted on the counter. There is a basin mixer plane above the washbasin. By connecting mixer plane to the bowl with smooth transitions, the problem of water accumulation is solved. The washbasin is used by placing on the countertop or furniture.
- Inspiration
- Primary purpose of Serel Lily Countertop Washbasin is to deliver maximum hygiene. Serel designed a product compliant with this purpose both in terms of the surface technology that is used and the form of the washbasin. Thanks to surface technology Serel Hygiene Plus; it does not show dirt, prevents bacterial growth and is easy to clean.
- Research
- Cleanliness is rising in all consumer groups when we watch the trends. Our purpose to provide maximum hygiene washbasin. On this point we aimed to become pioneer in both domestic and foreign market. The results of studies with focus group, final product formed.
- Challenge
- Our researches directed us to a new innovative form which carries marks from authenticity. All your research showed the most aesthetic and ergonomic design for final production.
- Realization and Technology
- Product molds produce according to traditional casting and high presure casting. Serel Lily Washbasin produce by standart ceramic producement techniques. Hygiene Plus nano technologic surface application add value the product and make it different from others. Its anti bacterial surface technology prevents bacterial growth. Intricate details of the washbasin are purified so surfaces are smooth. As a reason bacterias and dirties which shown in electron microscope are getting destroyed.
- Operation and Interaction
- Having been designed by use of a soft form, Serel Lily Countertop Washbasin present aesthetics and functionality together. Lily Washbasin delivers its user advantage of cleaning and ease of use. The water spreads over the entire surface of washbasin’s reservoir structure which facilitates cleaning.
- Project Duration and Location
- Serel Lily Countertop Washbasin started in March 2022 in Manisa/Turkey.
- Specifications
- Width: 600 mm, Depth: 465 mm, Height: 325 mm Serel Lily Countertop Washbasin made of fire clay ceramic casting raw material. Serel Lily Countertop Washbasin’s packaging is environment friendly packaging.
- Keywords
- Countertop, Washbasin, Sink, Hygiene, Health, Clean, Pure, Lily, Serel
