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Press Release

DesignNewswire · COMO, Italy ·

Melody Lau Receives the Golden A' Design Award for Poly City Gather Sales Center in Interior Space and Exhibition Design

Melody Lau recognized for interior space and exhibition design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Interior Space and Exhibition Design category for Poly City Gather Sales Center by Melody Lau, designed for James Liang & Associates Limited. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Golden A' Design Award Explained

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Regarding Poly City Gather Sales Center

Poly City Gather is a sales center in Shijiazhuang, China, covering 1,250 square meters. The interior opens with an atrium 12 meters high and 9 meters wide, crowned by a dome. White surfaces, regular lines of indentations and layered hollow details recall an image of layered mountains. A midair corridor links the areas and offers open views. Symmetrical marble panels frame the entrance hall. Transparent glass partitions, a curved array of chandeliers and controlled light replace heavy ornament. A red tone brings warmth to the VIP room.

About Melody Lau

Melody Lau is the Board Member and Design Director of JLa. As a cross-border designer, Melody is keenly aware of exploring space with time as the axis, understanding the demands of multiple parties from a horizontal perspective, and coordinating the overall situation of pre-project planning, in-project planing, follow-up operation and future sustainable development from a vertical perspective. Finally, he has developed a forward-looking thinking and a diversified and unconstrained style, leading the team to grow together in thinking and collaboration.

Award Record

Melody Lau is a winner of 1 A' Design Award, including this recognition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Poly City Gather Sales Center
Function
Sales Center
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Rosy Brown, Dark Gray, Silver, Dark Slate Gray and Black
Images
5
Client
James Liang & Associates Limited

The Recognition

Laureate
Melody Lau
Country
China
Recognition
Golden A' Design Award
Edition
2022 - 2023
Design ID
#148365

Credits

Image Credits
Photographer One Thousand Degrees Vision

Design Details

Unique Properties
In the 12m high, 9m open atrium, the dome gives people a sensation of limitless fantasy where everything becomes empty and is silently observed. While one wanders here, his eyes will unconsciously follow the bright side of light and the dark side of shadow, and when skimming over the pure white texture, regular lines of indentations, and cascading hollow details, a poetic image of layered mountains will arise in mind, taking people into a fully artistic realm of freedom.
Inspiration
Instead of using intricate adornment, the designer chooses to reverse function and deconstruct form. By extracting simple shapes and bright elements from the complexity of all nature, creativity is tied to the spatial scenes to radiate constant vitality in the harmony of functional layout, aesthetics, and sensory pleasure.
Research
Poly City Gather, a 1,250 square meter building with a location in Shijiazhuang, China, is one of the top high end City series properties of Poly Group, centered on the CBD and with an effective road network. The symbiosis of culture and art opens the double cover of healthy living and artistic taste of the city.
Challenge
The concept of art, humanities, and health runs throughout the entire project, which has resulted in the final realization of the value resonance and spiritual harmony between the space design and the product itself, as well as the expression of the limitless implications of symbiosis between nature, art, architecture, and space.
Realization and Technology
As a joint area, the midair corridor is unique in its natural beauty, enabling visitors to feel the emotion of nature and art while breathing freely. With a height of 12 meters and a stunning symmetrical pattern, the elegant marble encloses a moving scene in solemn vestibule. Besides, the designer weakens the contour of the walls, adds the partitions of transparent glass and the curved array of chandeliers, and uses light as a medium, to convey the artistic aesthetics of spatial texture.
Operation and Interaction
The ceiling vein is designed as a landscape cycle, accompanied by light and ripples. With red tone as the emotional touch point in VIP room, the details of the sidewall texture, metal fireplace and ceiling pleats are linked together, and the warmth is quietly integrated, finally giving people a subtle intuition of painting in painting. The gauze curtain appears to be painted with deep ink drawings as light and shadow filter through the trees, providing moments of admiration and meditation.
Project Duration and Location
The project is located in Shijiazhuang, China and finished in August 2022.
Specifications
Project Area: 1250 square meters
Keywords
Melody Lau, Artistic Aesthetics, Creativity, Vitality

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