Press Release
Knowledge Capsule Mobile App by Baidu Online Network Technology Beijing Is Granted the Bronze A' Design Award in Mobile Technologies, Applications and Software Design
Baidu Online Network Technology Beijing acknowledged for mobile technologies, applications and software design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Knowledge Capsule Mobile App by Baidu Online Network Technology Beijing, designed for Baidu Online Network Technology. Beijing, has been granted the Bronze A' Design Award in the Mobile Technologies, Applications and Software Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Knowledge Capsule Mobile App
Knowledge Capsule is a mobile application for mental health education. Knowledge Capsule selects short videos of about three minutes that explain psychological counselling topics. Artificial intelligence tags the content, and manual review checks quality. Content is then recommended to each user based on viewing history and profile. An anthropomorphic assistant guides the interaction and makes the experience relaxed. Virtual lessons allow users to learn and compare progress with others. The aim is to make mental health knowledge simple and easy to understand.
About Baidu Online Network Technology Beijing
Baidu is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence with the mission of "making the complex world simpler with technology". Baidu's vision is to become the world's top high-tech company that understands users and helps them grow.
Award Record
Baidu Online Network Technology Beijing is a winner of 6 A' Design Awards, including this recognition. All of the awards belong to the 2022 - 2023 edition of the A' Design Award & Competition.
About the A' Mobile Technologies, Applications and Software Design Award
The A' Mobile Design Award is an international design competition recognizing good design in mobile industry by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to mobile designers, application developers, software engineers and user interface designers from all countries. Entries typically include smartphones, tablets, wearables, mobile applications, mobile games and mobile software. Awarded mobile designs are published at https://dezigners.org/design-category/mobile
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/148150
- A' Design Award Page: https://competition.adesignaward.com/148150
- Media Showcase: https://www.designnewsroom.com/!148150
- Laureate Profile: https://dezigners.org/d/336414
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Knowledge Capsule Mobile App
- Function
- Mobile App
- Category
- Mobile Technologies, Applications and Software Design
- Discipline
- Communication Design
- Industry
- Software and Electronics & Appliances
- Colors
- Dark Slate Gray, Light Salmon, Sandy Brown, Dodger Blue and Dim Gray
- Images
- 5
- Client
- Baidu Online Network Technology. Beijing
The Recognition
- Laureate
- Baidu Online Network Technology Beijing
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148150
Credits
- Team
- Yuan Lu, Xiaoli Ping, Yujie Shi, Xiaowan Li, Yong Zhang, Xin Hu, Lu Han, Shi Ouyang, Xingyu Gu, Hao Li, Jiali Ma and Yuqin Gan
Design Details
- Unique Properties
- For different psychological problems, Knowledge Capsules selects the relevant mental health content through big data and presents users with 3 minutes short videos, accurately related to the diagnosis and treatment contents of users, based on AI technology. This product makes complex mental health knowledge lively and interesting with, helping users face up to and recognize themselves scientifically.
- Inspiration
- According to data released by the World Health Organization, about 1 billion people world wide suffer from mental health problems, yet mental health is one of the most neglected areas of public health. Most people may have psychological problems at different ages, which seriously affect their daily life, study and work. We need more professionals to scientifically intervene the mental and emotional world of patients with mental illness and carry out targeted treatment.
- Research
- Based on huge content ecology of Baidu and gathering experts in the psychological and other fields, this product selects 3 minutes short video through big data, which contain psychological counseling content. Users can receive diagnosis content push through AI technology accurately based on their profiles. Knowledge Capsules helps to spread mental health knowledge by making it lively and interesting and helps users make scientific interventions for mental health problems.
- Challenge
- Comparing psychological counseling knowledge to capsules, this product pushes accurate content to users intelligently and naturally to popularize mental health knowledge and let users pay attention to mental health problems. Anthropomorphic AI diagnosis and treatment assistant helps to narrow the distance with patients to be close. The learning process of virtual class is easy and comfortable. Users can compete with others to learn together while learning.
- Realization and Technology
- Tag content resources: dual form of manual and AI. AI recognizes video content, extracts keyword, classifies relevant content, and then with manual review to ensure high quality content, greatly reducing labor costs. Intelligent content push: Based on the content type and viewing duration of previous consumption, AI recommends content that similar users are interested in, and adjusts it in real time according to the actual consumption behaviors.
- Operation and Interaction
- Capsule anthropomorphic design creates a relaxed and pleasant interactive experience for users with interaction and dialogue with AI diagnosis and treatment assistant; In the era of information explosion, this product avoids complex information screening process for users with intelligent and precise content push based on their profiles. The virtual lessons put fun in learning and supports the learning competition with other users, stimulating the learning enthusiasm.
- Project Duration and Location
- Developed in Beijing in November 2021 and launched on 20 February 2021.
- Keywords
- AI psychological counseling, Depression, Mental health
