Press Release
Mea'ad AlAbboud Receives the A' Design Award for The Mask Cafe in Interior Space and Exhibition Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Mea'ad AlAbboud for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that The Mask Cafe by Mea'ad AlAbboud, designed for The Mask Cafe's Owner Mr. Faris, has been granted the A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding The Mask Cafe
The Mask is a cafe interior located in Jeddah, Saudi Arabia. The design is inspired by the colorful masks of the Venice Carnival in Italy. The concept connects Venice and Jeddah, two cities that share several cultural and geographical similarities. A luxurious black and gold scheme forms the background for decorative masks brought from Venice and placed on the walls, where visitors take photographs. The indoor area covers about 300 square meters and the outdoor area about 180 square meters. The interior has one floor with a height of 4 meters.
About Mea'ad AlAbboud
Mea’ad is the owner and principle of Mea'ad-Design Firme. Her Interior Design degree, which she completed at Dar Al-Hekma College in Jeddah, has given a strong foundation to her technical skills which she decided to develop further by working on a different scale, thus determining her choice of a Masters in Product Design. Designing involves a lot of long, complex and intricate processes and the application of basic practical skills, so it was crucial for her to pursue her advanced studies in a motivating and challenging environment.
Award Record
With this recognition, Mea'ad AlAbboud is a winner of 3 A' Design Awards. The awards span the editions from 2016 - 2017 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/148090
- A' Design Award Page: https://competition.adesignaward.com/148090
- Media Showcase: https://www.designnewsroom.com/!148090
- Laureate Profile: https://dezigners.org/d/178292
- Further Information from the Laureate: http://www.meaad-design.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Mask Cafe
- Function
- Cafe
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Dark Slate Gray, White Smoke, Saddle Brown and Gainsboro
- Images
- 5
- Client
- The Mask Cafe's Owner Mr. Faris
The Recognition
- Laureate
- Mea'ad AlAbboud
- Country
- Saudi Arabia
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148090
Credits
- Image Credits
- Image #1 Photographer Adel bin Afif, The Mask Cafe, 2023. Image #2 Photographer Adel bin Afif, The Mask Cafe, 2023. Image #3 Photographer Adel bin Afif, The Mask Cafe, 2023. Image #4 Photographer Adel bin Afif, The Mask Cafe, 2023. Image #5 Photographer Adel bin Afif, The Mask Cafe, 2023.
Design Details
- Unique Properties
- The main concept inspired by colorful masks in luxury black & gold interior design to stand out among other competitors cafes in Jeddah city. There are so many similarities between Venice in Italy and Jeddah in Saudi Arabia.
- Inspiration
- After visiting the most beautiful city in Italy, Venice, during the Venice Carnival, one of the biggest events in Italy. I've found that the masks - the perfect attribute - make the Venetian Carnival unique from other famous Italian carnivals. So, I decided that the mask would be the main concept for this coffee shop project.
- Research
- There was a challenge in having the Italian masks in the local market. The cafe opening was delayed until receiving them from Italy as it's considered one of the main design elements on the interior. However, it was worth to be waiting for it because it is used as background for photos taken by visitors.
- Challenge
- After having long complex research about the similarities between Venice in Italy and Jeddah in Saudi Arabia in different aspect such as the geographical, cultural, historical,..etc. The result need to have Venice with its luxurious parties where they should wear mask to hide their identities as the main concept of this cafe but in a very unique and creative way.
- Realization and Technology
- All materials were from the local market. However, the furniture and decor elements were ordered from abroad. After receiving the Italian masks from Venice some modifications were done as needed.
- Operation and Interaction
- The operation and the work flow was very smooth because all the interior furniture and accessories were ordered the moment the construction work starts on the site. Once the building was ready, they items and goods were arrived on time. This was happend because of the good planning and the full design package such as visuals, BOQ,..etc.
- Project Duration and Location
- The project started in August 2022 in Jeddah and finished in February 2023.Project Fit-Out took around six months.
- Specifications
- The indoor area is around 300 sqm. The outdoor area is around 180 sqm. The interior is consist of one floor with 4 m height.
- Keywords
- Cafe, Coffee, Mask, jeddah, interior, design. gold, modern, style, italy
