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DesignNewswire · COMO, Italy ·

Motiva Philosophical Art by Ronen Shilo Is Granted the Bronze A' Design Award in Fine Arts and Art Installation Design

Ronen Shilo honored for fine arts and art installation design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ Motiva Philosophical Art by Ronen Shilo, designed for Motiva, has been granted the Bronze A' Design Award in the Fine Arts and Art Installation Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Motiva Philosophical Art

Motiva is philosophical art on your wall. A patented design concept that brings together inspiring quotes with beautiful artwork to create a new medium for expression. In a process called “visual compression”, Motiva's proprietary algorithm identifies common words within a set of quotes and overlaps them in a way that creates a unique letter grid. This unique grid is matched with striking artwork, printed on fine paper, and harnessed in a wooden frame. As Motiva hangs on your wall, it slowly reveals the quotes hidden within.

About Ronen Shilo

Ronen Shilo is an Israeli entrepreneur and software engineer. In 2005 Shilo founded and served as CEO of Conduit, Israel’s first unicorn and largest internet company in 2013. In early 2019, Shilo stepped down from his role as CEO at Conduit and quickly founded his fifth company, Head Ventures. As a private investment firm and innovation lab focusing on design and technology, Head Ventures is home to three companies: Motiva, Klydoclock, and Lyba. Motiva, where Shilo also serves as CEO & CTO, brings a new element to design using art, technology, and words to create Philosophical Art.

Award Record

Ronen Shilo is a winner of 1 A' Design Award, including this recognition.

About the A' Fine Arts and Art Installation Design Award

The A' Fine-Art Design Award is an international fine-art design competition recognizing best fine-art works by leading fine-art artists and creators worldwide. It is organized within the A' Design Award & Competition and is open to artists, painters, sculptors and ceramicists from all countries. Typical entries include sculptures, paintings, installations, photographs, drawings and mixed media works. The awarded art designs are published at https://dezigners.org/design-category/fine-art

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Motiva Philosophical Art
Function
Philosophical Art
Category
Fine Arts and Art Installation Design
Discipline
Communication Design
Industry
Arts
Colors
Light Gray, Antique White, Silver, Dark Gray and Gray
Images
5
Client
Motiva

The Recognition

Laureate
Ronen Shilo
Country
Israel
Recognition
Bronze A' Design Award
Edition
2022 - 2023
Design ID
#148020

Credits

Team
Royi Shaish, Arnon Gilboa, Hagit Halperin, Maor Osher, Roy Gen and Sharon Livneh
Image Credits
Image #1 Motiva, Construction and Deconstruction, 2022 Image #2 Motiva, StrongHer, 2022 Image #3 Motiva, 2021 Image #4 Motiva, L'Envol, 2022 Image #5 Motiva, 2022

Design Details

Unique Properties
The fusion of words with art, empowered by technology, brings philosophical art to your wall as Motiva. In a process called visual compression, Motiva’s proprietary algorithm identifies common words within a set of quotes and overlaps them in a way that creates a unique letter grid. This unique grid is matched with striking artwork, printed on fine paper, and harnessed in a wooden frame. Words hidden within the grid illuminate to form meaningful statements to inspire and surprise the viewer.
Inspiration
Motiva's founder, Ronen Shilo, has always had a deep love for quotes and an appreciation to great minds that led to his fascination with presenting quotes in a meaningful way - optimized to fit as many as possible in a limited space. As a hi-tech veteran and software engineer at heart, it was no surprise that he defined it as a technological problem that needed a resolution. So what started as a tedious manual process, turned into the Motiva algorithm that creates an efficiently packed grid with numerous quotes within. The Motiva concept was born and its first manifestation as wall art was soon underway.
Research
The ability to resonate with, and connect to, people these days is more challenging than ever. The influx of information coming in various mediums, simultaneously, excessively and with little filtration has become a pervasive problem for many. Important ideas, thought provoking messages and authentic expressions are struggling to rise above noise level to reach the individual in a significant way. Artists and thought leaders have found Motiva to be a vehicle for expression in a unique and meaningful way, that is both quiet as it is loud, surprising as it is lasting.
Challenge
The overarching challenge in the design of Motiva was to preserve a look of traditional art while integrating it with powerful technology. This paradoxical state lies at the heart of Motiva and is credited with contributing to its surprising and compelling visual experience. In collaboration with Pentagram on the initial design, we decided to create Motiva using physical elements. Our first challenge was in selecting the right type of art paper that would have the necessary qualities to be just translucent enough to let light illuminate through while being able to account for the ambient light in the room in order to yield an optimal viewing experience.
Realization and Technology
Motiva is printed on Bockingford Inkjet Fine Art Paper that has specialized UV screening archival ink and is protected by a layer of art-grade varnish, all of which have contributed to the paper's imperative translucent qualities. Motiva’s print accuracy requirements exceed basic industry standards, allowing a deviation of a maximum of 0.1 mm. This ensures the most clear-cut display of each illuminated letter within the 576 LED bulb tray. The 50 mm frame is cut from sustainably procured oak wood, spray painted with Jet Black double-coated paint, and then hand-polished. Motiva has inbuilt light and motion sensors that are concealed in its body.
Operation and Interaction
Motiva has a minimalistic, quiet, and unassuming air to it despite its technological depth. Hanging on the wall, free from any visible hi-tech traits, it is as easy to hang as any other wall art. After unboxing the Motiva, the user will find a power supply, a special wall mount, as well as a Motiva User Manual with clear instructions and simple diagrams. Once Motiva is hanging on the wall, the viewer can switch the ON button and begin to enjoy the experience. Using the letter grid, Motiva will signal to the viewer its status - whether it’s on, charging, or needs to be charged.
Project Duration and Location
The ideation of the Motiva concept began in 2018. In 2022, after 4 years of research and development, Motiva was softly launched in Design London, and in 2023 officially began online sales and international shipping.
Specifications
Dimensions (cm) Width 51.2 x Depth 5 x Height 66.2 Weight 7.12 kg
Keywords
motivaart, philosophicalart, visualcompression, philosophicalwallart, visualart

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