Press Release
Bronze A' Design Award in Computer Graphics, 3D Modeling, Texturing, and Rendering Design Goes to Sound of Magma Digital Artworks by Midori Yamazaki
Midori Yamazaki recognized for computer graphics, 3D modeling, texturing, and rendering design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Sound of Magma Digital Artworks by Midori Yamazaki, designed for Out of Blue, has been granted the Bronze A' Design Award in the Computer Graphics, 3D Modeling, Texturing, and Rendering Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Sound of Magma Digital Artworks
Observation of infrasound generated by natural phenomena is attracting attention In Japan, where natural disasters occur frequently. Infrasound cannot be heard and seen, but infrasound generated by volcanic eruptions, for example, can be transmitted far and can be observed from a safe distance in order to avoid disaster. In collaboration with the Earthquake Research Institute of the University of Tokyo, experimental artworks in which infrasound is visualized and made audible were created to stimulate the sixth sense, the ability to sense nature, which modern humans have lost.
About Midori Yamazaki
Creative Director / Artist / Researcher. Graduated From London Central Saint Martins College of Art and Design / MA Communication Design and worked at the Institute of Industrial Science, The University of Tokyo. Specialized in Communication Design Including Digital, Graphic, Fashion and Space Design. As for a career background, took the role of Creative Director at adidas, NIKE, Facebook, Condé Nast, and Won multiple awards including Design Space Associate Award, Art Directors Club Award, NY Art Directors Club Award, and Type Directors Club Award.
Award Record
This recognition makes Midori Yamazaki a winner of 2 A' Design Awards. The awards span the editions from 2021 - 2022 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Computer Graphics, 3D Modeling, Texturing, and Rendering Design Award
The A' Computer Graphics Design Award is an international competition recognizing good computer graphics designs by best computer graphics designers worldwide. The competition is organized within the A' Design Award & Competition and is open to computer graphics designers, 3D modellers, 3D artists and texturing artists from all countries. Entries typically include animations, simulations, game designs, virtual reality models, architectural renderings and infographics. Awarded computer graphics designs are published at https://dezigners.org/design-category/computer-graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/147972
- A' Design Award Page: https://competition.adesignaward.com/147972
- Media Showcase: https://www.designnewsroom.com/!147972
- Laureate Profile: https://dezigners.org/d/304345
- Further Information from the Laureate: http://bit.ly/3j0A9du
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Sound of Magma Digital Artworks
- Function
- Digital Artworks
- Category
- Computer Graphics, 3D Modeling, Texturing, and Rendering Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Maroon, Saddle Brown, Chocolate, Black and Dark Goldenrod
- Images
- 5
- Client
- Out of Blue
The Recognition
- Laureate
- Midori Yamazaki
- Country
- Japan
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #147972
Credits
- Image Credits
- Image Midori Yamazaki, Shape of volcanic wave, 2022.
Design Details
- Unique Properties
- In Japan, where natural disasters occur frequently, infrasound (low frequency sound) generated by natural phenomena is attracting attention. It can't be heard by the human ear and can't be seen, but infrasound generated by volcanic eruptions, for example, can be transmitted far and researchers can observe from a safe distance. In collaboration with the Earthquake Research Institute of the University of Tokyo, an experimental work which infrasound is visualized and made audible was created to stimulate the sixth sense, the ability to sense nature, which modern humans have lost.
- Inspiration
- Waves of infrasound (low frequency sound) caused by natural events can be transmitted far and researchers can observe them and analyze what is happening from a safe distance. By making these processes visible and audible, the reproduction of the sixth sense could be communicated to audiences.
- Research
- The research question for this work is what can design do for sensory communication of natural events that cannot be seen or heard and aims to communicate an understanding of natural phenomena analyzed by researchers to the general people. In collaboration with the Earthquake Research Institute of the University of Tokyo, the infrasound data generated by volcanic eruptions, which is analyzed by researchers, is visualized and made audible by obtaining feedback from participants. And the artworks were designed to stimulate what could be called the sixth sense, the human sense of nature.
- Challenge
- The creative challenge in this research was to design a form of communication that stimulates what could be called the sixth sense, the function of sensing nature, which modern humans have lost. To this end, we attempted to design the system while understanding the advanced analysis techniques used by researchers at the Earthquake Research Institute of the University of Tokyo on a daily basis.
- Realization and Technology
- In collaboration with the Earthquake Research Institute of the University of Tokyo, infrasound data measured during the eruption of Mount Yasur volcano Tanna Island, Vanuatu, were made audible and visualized by programmed software.
- Operation and Interaction
- These are videos and static images as Digital artworks.
- Project Duration and Location
- This artwork was launched worldwide, in June 2022. It will be open to the public for a minimum of five years. (It will be extended wherever possible).
- Specifications
- Video: Width1920pix x Height 1080pix Static image: Width1920pix x Height 1080pix
- Keywords
- volcano, nature, science, visualization, sound, digitalart, generativedesign
