Press Release
Golden A' Design Award in Computers and Peripheral Devices Design Goes to AMP Extreme Airo Graphics Card by Surf Wong
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Surf Wong for computers and peripheral devices design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Computers and Peripheral Devices Design category for AMP Extreme Airo Graphics Card by Surf Wong, designed for Zotac Gaming. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding AMP Extreme Airo Graphics Card
Inspired by aerodynamic concepts, the Zotac Gaming GeForce RTX 40 Series AMP Extreme AIRO utilizes an AIR-Optimized design to bring out the best in the world’s most advanced gaming GPU, powered by the Nvidia Ada Lovelace architecture. The Air-Optimized design brings upward efficiencies in airflow, noise levels, and durability for maximum gaming graphics performance. The iridescent and translucent finish of the RGB presence are inspired by the captivating visual and colors of the Aurora Borealis lights.
About Surf Wong
ZOTAC Technology Limited, a global pioneer in the field of computer hardware and consumer electronics, focuses on producing cutting-edge products while prioritizing quality, performance, and reliability. With a diverse portfolio that includes graphics cards, mini PCs, and gaming accessories. ZOTAC has consistently pushed the boundaries of innovation, earning recognition and accolades throughout the industry. Committed to reducing its environmental footprint, ZOTAC actively implements sustainable practices in its operations, contributing positively to society.
Award Record
This recognition makes Surf Wong a winner of 1 A' Design Award.
About the A' Computers and Peripheral Devices Design Award
The A' Computer Design Award is an international design competition recognizing good computer and peripheral designs by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to computer designers, industrial designers, computer hardware engineers and computer accessory designers from all countries. Typical entries include laptops, desktop computers, workstations, servers, tablets and mainframes. The awarded computer designs are published at https://dezigners.org/design-category/computer
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/147802
- A' Design Award Page: https://competition.adesignaward.com/147802
- Media Showcase: https://www.designnewsroom.com/!147802
- Laureate Profile: https://dezigners.org/d/341493
- Further Information from the Laureate: https://www.zotac.com/page/zotac-gaming-geforce-rtx-4090-ser
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- AMP Extreme Airo Graphics Card
- Function
- Graphics Card
- Category
- Computers and Peripheral Devices Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances
- Colors
- Black, Dark Slate Gray, Dim Gray, Light Slate Gray and Lavender
- Images
- 5
- Client
- Zotac Gaming
The Recognition
- Laureate
- Surf Wong
- Country
- Hong Kong (China)
- Recognition
- Golden A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #147802
Design Details
- Unique Properties
- Inspired by aerodynamic concepts, the ZOTAC GAMING GeForce RTX 40 Series AMP Extreme AIRO utilizes an AIR-Optimized design to bring out the best in the world’s most advanced gaming GPU, powered by the NVIDIA Ada Lovelace architecture. The AIR-Optimized design brings upward efficiencies in airflow, noise levels, and durability for maximum gaming graphics performance.
- Inspiration
- The design of the ZOTAC GAMING GeForce RTX 40 Series AMP Extreme AIRO is inspired by aerodynamic concepts with a balanced design of function and form. It incorporates an AIR-Optimized design for maximum airflow efficiency with ventilation paths on all sides, so airflow can maneuver and be expelled in all directions, reducing trapped heat to ensure maximum performance. The iridescent and translucent finish of the RGB presence are inspired by the captivating visual and colors of the Aurora Borealis lights.
- Research
- Primary research: conduct surveys, use the product directly to collect data such as frame rate, noise level, etc. Secondary research: Employing secondary sources such as reviews, research reports and comments from the internet, famous websites and forums, and comparing our design to the competitors' products. Objectives: To improve the product's functions, by introducing new features and specifications. Methodology: Extensive data and information gathering, in order to identify gaps in current products and improve upon existing designs.
- Challenge
- The utilization of a completely new molding technique entireurrencethe biggest challenge of the project. As space in computer ases are often very limited, every inch should be used efficiently. With In-mold decorating technology, the plastic and printing can be finished inside the mold in one shot, thus making the outcome thinner and more precise. However, to get a good result many trials and errors had to be done. After several months and testing dozens of samples, our hard work was rewarded as we successfull achieved the desired outcome.
- Realization and Technology
- LED Panel: Iridescent-decorated plastic frame, fabricated using in-mold decoration technology with integrated ARGB LED lighting. Cover: Injection molded using transparent plastic, with metallic gun-metal and silver spray paint coating. Laser etching applied to specific areas to enable light transmission. Heat pipes: 9-piece composite layered heat pipes, precision-machined. Vapor chamber: Nickel-plated copper plate construction. Fans: Dual ball bearing fans. Backplate: Solid die-cast metal. Spectra: 5 distinct zones for lighting effects.
- Operation and Interaction
- The product is designed with minimal need for user interaction. Its efficient heat pipes, fans, exhaust, and aerodynamic shape offer maximum airflow expulsion and heat transfer, guaranteeing that thermal overhead stays low under heavy loads. Users can fine-tune the lighting pattern of the product via a special software to perfectly match their PC builds.
- Project Duration and Location
- Design planning of the project started in September 2021 in Hong Kong. Manufacturing begun in June 2022 in China.
- Specifications
- The ZOTAC GAMING GeForce RTX 40 Series AMP Extreme AIRO is our flagship product. Powered by the NVIDIA Ada Lovelace architecture, these graphics cards are designed to provide up to 2x power efficiency, AI accelerated features, and real time ray tracing with unparalleledperformance. This design provides users with the flexibility to mount their PC build in either a vertical or horizontal orientation, allowing for a stunning visual presentation. GPU: GeForce RTX 40 Series Display Outputs:3 x DisplayPort 1.4a 1 x HDMI Connector Slot Size: 3.5 slots Card Length：355.5mm x 149.6mm x 72.1mm
- Keywords
- Aerodynamic, Futuristic, Different, Streamline, Sports car, Airflow
