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Press Release

DesignNewswire · COMO, Italy ·

Paul Henry Robb Is Honored with the Golden A' Design Award for Suprala Font Family Typeface Specimen in Graphics, Illustration and Visual Communication Design

Paul Henry Robb honored for graphics, illustration and visual communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Suprala Font Family Typeface Specimen by Paul Henry Robb, designed for S6 Foundry, has been granted the Golden A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Golden A' Design Award Explained

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Regarding Suprala Font Family Typeface Specimen

Suprala is a contemporary delicate humanist serif typeface, with beautifully balanced forms, perfect for branding and communications projects. Suprala’s round, elegant, and classically elegant design, supports all major Latin-based languages in twelve styles. True italics advance the aesthetics, bringing energy and making it suitable for modern applications. Each weight includes more than 700 glyphs with stylistic letter and numeral sets and alternative glyphs and discretionary ligatures.

About Paul Henry Robb

Paul Robb is a Creative Director and Type designer with over 30 years of experience, and is a Professor of Graphic design at the University of Perugia, and a Professor on the MA Brand design course of the Academia of Perugia. Since 2000 he is Creative Director for Salt&Pepper an award-winning multidisciplinary contemporary graphic design studio focused on transforming brands and businesses. Expressiveness and authenticity are the basis of his work which is completed with a balanced fusion of creative design and technology. In 2020 he started S6 Foundry which develops creative fonts by designers for designers.

Award Record

This recognition makes Paul Henry Robb a winner of 13 A' Design Awards. The awards span the editions from 2018 - 2019 to 2022 - 2023 of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Suprala Font Family Typeface Specimen
Function
Typeface Specimen
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
White Smoke, Light Gray, Black, Gainsboro and Dark Gray
Images
5
Client
S6 Foundry

The Recognition

Laureate
Paul Henry Robb
Country
Italy
Recognition
Golden A' Design Award
Edition
2022 - 2023
Design ID
#147624

Credits

Image Credits
Copyright Paul Henry Robb 2022

Design Details

Unique Properties
Suprala is a contemporary delicate humanist serif typeface, with beautifully balanced forms, perfect for branding and communications projects. Suprala’s round, elegant, and classically elegant design, supports all major Latin-based languages in twelve styles. True italics advance the aesthetics, bringing energy and making it suitable for modern applications.
Inspiration
Inspiration for the font family was from design sketches for a san serif font, but as the process advanced the forms and structures developed in the direction of a hybrid typeface. The designs are rooted in the serif style with some of the glyph terminals developed through sans forms, creating a modern adaptable font family,
Research
Researching both Sans and serif typefaces from the early 20th century allowed us to develop a hybrid modern, stylistic humanist typeface.
Challenge
The challenge was to develop a new modern language within the design for the typeface, that created a new modern aesthetic.
Realization and Technology
The font was first hand drawn and developed in Glyphs.
Project Duration and Location
The font family was developed in 2022.
Specifications
The font is availbe if TTF, OTF and WOFF fomats. The specimen was a limited print run.
Keywords
Font design, Branding, Identity, Type design, Type Specimen

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