Press Release
Bonacchi Stand Vinitaly by Franco Pupillo Receives the Bronze A' Design Award in Trade Show Architecture, Interiors, and Exhibit Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Franco Pupillo for trade show architecture, interiors, and exhibit design
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Bonacchi Stand Vinitaly by Franco Pupillo, designed for Bonacchi, has been granted the Bronze A' Design Award in the Trade Show Architecture, Interiors, and Exhibit Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Bonacchi Stand Vinitaly
Bonacchi is an exhibition stand designed for a wine company at a trade fair. The stand is open in appearance yet reserved inside, giving privacy to seated visitors. The structure is made of lacquered wood, with a front panel in bleached oak that holds a backlit logo. The columns are lined with mirror panels and satin stripes, highlighted by LED lights. Acid-etched burnished glass is coupled in two layers and printed with a shaded pattern that obscures the lower part. The office walls use spaced oak slats that divide without closing.
About Franco Pupillo
Franco Pupillo deals with design and communication, the great experience acquired over the years by personally following the projects, gave him a knowledge of techniques and materials and a sensitivity that favors simplicity and concreteness. An important feature is that it gives a complete service, in compliance with the company philosophy it helps to improve the image, to better present the products and therefore to sell more.
Award Record
This recognition makes Franco Pupillo a winner of 3 A' Design Awards. The awards span the editions from 2018 - 2019 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Trade Show Architecture, Interiors, and Exhibit Design Award
The A' Trade Show Design Award is an international competition recognizing innovative trade show booth projects and the best designers creating them. The competition is organized within the A' Design Award & Competition and is open to trade show designers, exhibition designers, event planners and interior designers from all countries. Entries typically include trade show interiors, exhibits, booths, pavilions, showrooms and kiosks. Awarded exhibit designs are published at https://dezigners.org/design-category/trade-show
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/147188
- A' Design Award Page: https://competition.adesignaward.com/147188
- Media Showcase: https://www.designnewsroom.com/!147188
- Laureate Profile: https://dezigners.org/d/243155
- Further Information from the Laureate: https://www.pupillo.it/portfolio/stand/192
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Bonacchi Stand Vinitaly
- Function
- Stand Vinitaly
- Category
- Trade Show Architecture, Interiors, and Exhibit Design
- Discipline
- Spatial Design
- Industry
- Architecture and Branding & Advertising
- Colors
- Dark Slate Gray, Steel Blue, Dark Gray, Silver and Teal
- Images
- 5
- Client
- Bonacchi
The Recognition
- Laureate
- Franco Pupillo
- Country
- Italy
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #147188
Design Details
- Unique Properties
- The Bonacchi stand for Vinitaly was born from the need to give a new and more appropriate identity to the company to communicate its value. The customer's request was for an open but at the same time reserved stand. The strength of this project is its simplicity, enhanced by the materials: oak wood, glass and mirrors with satin lines, a natural sensation to enhance the wines on display. The feature that makes it truly unique is the internal confidentiality.
- Inspiration
- The inspiration came from the customer's needs, which prompted me to look for simple but valuable solutions, suitable for the company and the wines on display. The bet was to make a glass stand but reserved inside, in order to have privacy for visitors. I chose to partially obscure the glass with satin strips where the names of the wines can be read in transparency and burnished glass printed with a transparent shade at the top and darkened at the bottom. The internal office has walls in oak str
- Research
- The research stems from the customer's needs for a functional and elegant stand, open but reserved at the same time. This prompted me to look for simple solutions and see-through solutions. I began to evaluate wood and glass with solutions suited to the project. On the side of the two entrances, I used burnished glass, with a shaded print inside, this allows you to see inside the stand in the upper part and obscure the lower part to protect the people seated.
- Challenge
- The creative challenge was to combine functionality with aesthetics for an open but reserved stand. It seemed like a contradiction and this prompted us to evaluate different solutions which in the end turned out to be right. On a technical level, the solutions are simple, natural wood, printed burnished glass and mirror with satin strips. Simple but well combined and effective solutions.
- Realization and Technology
- The stand was made with a lacquered wooden structure and a front panel in bleached oak with the backlit Bonacchi logo inside. The columns are covered inside with mirror dibond and satin stripes, which give an effect of depth and movement highlighted by the LED lights. The acid-etched burnished glasses are made in two coupled layers and inside they have a shaded print that obscures the lower part. Through the upper transparent part, you can see the stand from the outside and at the same time have privacy for the people sitting at the tables. The office has the front wall in burnished acid glass and the side walls in spaced oak slats that delimit without closing.
- Project Duration and Location
- The project started in September 2021 and ended in April 2022 with the exhibition at Vinitaly 2022.
- Specifications
- The Stand measures mm. 14,000 x 4,500 h 4.00, with customized front wall h mm. 5,000
- Keywords
- Functional and elegant stand, open but reserved, wood, tinted shaded glass, mirrors with satin strips
