Press Release
Golden A' Design Award in Watch Design Goes to X Series Watch by Shengliang Lee
Shengliang Lee recognized for watch design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Watch Design category for X Series Watch by Shengliang Lee, designed for Bexei. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding X Series Watch
X Series is a mechanical wristwatch inspired by the Transformers characters. The movement is arranged in an X shape that forms the dial and aligns with eight time positions covering the 24 hours, offering a simple way to read the time. The fully automatic movement is housed in a 316L steel case with a panoramic back that shows the mechanics in operation. The movement is ruthenium plated and polished, and it provides a power reserve of 72 hours. The strap carries a circuit board texture. The watch measures 255 mm in length, 42 mm in width and 12 mm in height.
About Shengliang Lee
BEXEI is a Chinese original design watch brand, uniting well-known designer teams and top watchmaking teams, always adhering to the original design and self-developed movement to implement the brand's professional design style, and the design concept of "born for mechanical beauty", establishing a new watch field, integrating strict watchmaking craftsmanship and modern aesthetic creativity, outlining a unique style of watches.
Award Record
With this recognition, Shengliang Lee is a winner of 1 A' Design Award.
About the A' Watch Design Award
The A' Watch Design Award is an international watch design competition recognizing good watch designs by leading watch designers and manufacturers worldwide. It is organized within the A' Design Award & Competition and is open to watch designers, luxury goods manufacturers, industrial designers and product designers from all countries. Typical entries include chronographs, dive watches, dress watches, quartz watches, automatic watches and smartwatches. The awarded watch designs are published at https://dezigners.org/design-category/watch
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/146584
- A' Design Award Page: https://competition.adesignaward.com/146584
- Media Showcase: https://www.designnewsroom.com/!146584
- Laureate Profile: https://dezigners.org/d/339414
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- X Series Watch
- Function
- Watch
- Category
- Watch Design
- Discipline
- Industrial Design
- Industry
- Luxury and Fashion
- Colors
- Gainsboro, Silver, Black, Dark Slate Gray and Lavender
- Images
- 5
- Client
- Bexei
The Recognition
- Laureate
- Shengliang Lee
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #146584
Credits
- Team
- Lee Shengliang
Design Details
- Unique Properties
- The X Series mechanical watch is a collaboration between BEXEI and the famous toy company, Hasbro. It takes "restore the classics" and "breakthrough the future" as its creative concept, and is inspired by the classic IP, Transformers. The exploration of modern mechanical aesthetics and the interpretation of the new generation's diverse and multi-layered visual communication create a stunning experience from Cybertron.
- Inspiration
- No boy could resist Transformers. This classic image brings us a new way of thinking about watchmaking, with all the design ideas for mechanical watches breaking through the limits of what we know.We enable the wearer to feel the dual romance of mecha and mechanics.
- Research
- The designer promotes a brilliant and attractive design based on the types of mechanical watches already on the market. Meanwhile, BEXEI adopts a futuristic minimalist design approach and studies Transformers, extracting the "X" shape and applying it to the design, which brings a strong sense of storytelling. This “X” shape occupies a crucial role in the design.
- Challenge
- Its movement, Cal.BX851.288.72de, was developed entirely in-house by BEXEI and took more than three years. It is ruthenium-plated and finely polished with advanced watchmaking techniques. It has a cement gray color and its exquisite jewel bearings The exquisite jewel bearings interpret the extreme details of the Chinese watch while bringing a more stunning viewing experience. Through structural optimization and control of the decay of the winding torque, the X Series achieves an impressive 72-hour power reserve.The movement is slim and at with distinctive avant-garde style.
- Realization and Technology
- The unique "X" design of the movement forms a stable and solid dial. The fully automatic mechanical movement developed by BEXEI is housed in a 316L steel frame with a panoramic back view, providing an unobstructed view of the movement's operation and showing a purely mechanical aesthetic, which allows visualizing the precise mechanics. The smooth lines highlight the tough shape derived from Transformers, and the perfect combination of the brand logo and the two sides of the case adds another visual impact. The texture of the circuit board on the strap seems to be infused with unstoppable energy.
- Operation and Interaction
- This watch introduces a new way of time reading. Instead of the traditional 24-hour markings on the dial, the X-shaped movement aligns to the 8 time positions of the 24 hours, positioning the time in a simple yet special way, while avoiding difficulties in reading the time, and highlighting the innovative form of the watch.
- Project Duration and Location
- The development of the movement of the X series mechanical watch started in 2019. It was developed and produced by BEXEI professional designers over three years, and the final design was launched in China in June 2022.
- Specifications
- The watch is 255mm in length, 42mm in width and 12mm in height.
- Keywords
- Mechanical watches，Transformers，Modern machinery，futurism，Precision machinery
