Press Release
Yunnan Baiyao Children Toothpaste by Tiger Pan Is Granted the Bronze A' Design Award in Packaging Design
Tiger Pan of Tigerpan Design Lab. honored for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Yunnan Baiyao Children Toothpaste by Tiger Pan of Tigerpan Design Lab., designed for Yunnanbaiyaogroup Co., Ltd. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Yunnan Baiyao Children Toothpaste
Yunnan Baiyao is a packaging design for a children's toothpaste range. The brand character is a baby cloud, inspired by the brand name, in which yun means cloud. The character appears with different facial expressions to suggest different ages. The illustrations are drawn in a children's painting style to attract the attention of mothers on the shelf. The boxes suit both horizontal and vertical shelf placement, and the strawberry boxes combine into a larger strawberry image. The packaging is made of PLA, which degrades in two to ten months.
About Tiger Pan
Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice.
Award Record
With this recognition, Tiger Pan of Tigerpan Design Lab. is a winner of 49 A' Design Awards. The awards were granted between the 2017 - 2018 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/145832
- A' Design Award Page: https://competition.adesignaward.com/145832
- Media Showcase: https://www.designnewsroom.com/!145832
- Laureate Profile: https://dezigners.org/d/187530
- Further Information from the Laureate: https://www.tigerpan.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Yunnan Baiyao Children Toothpaste
- Function
- Children Toothpaste
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Pink, Indian Red, Crimson, Light Coral and Pale Violet Red
- Images
- 5
- Client
- Yunnanbaiyaogroup Co., Ltd
The Recognition
- Laureate
- Tiger Pan
- Country
- China
- Brand
- Tigerpan Design Lab.
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #145832
Credits
- Team
- Jingwen Xiang, Yuling Zhu, Zhangkun Xie and Hua You
- Image Credits
- Tiger Pan
Design Details
- Unique Properties
- The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
- Inspiration
- The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Research
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Challenge
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
- Realization and Technology
- The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
- Operation and Interaction
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Project Duration and Location
- The project lasts 2 months, designed in Shenzhen
- Specifications
- Width 46mm x Depth 39mm x Height 159mm
- Keywords
- toothpaste, kids toothpaste, kids, cloud, Tiger Pan
