Press Release
SJ20 Dual Lens Action Camera by Wuchao Zhang Wins the Silver A' Design Award in Camera and Photography Equipment Design
Wuchao Zhang acknowledged for camera and photography equipment design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that SJ20 Dual Lens Action Camera by Wuchao Zhang, designed for Shenzhen Zhencheng Technology Co., Ltd, has been granted the Silver A' Design Award in the Camera and Photography Equipment Design category. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About SJ20 Dual Lens Action Camera
SJ20 Dual Lens is a modular action camera made for both daytime and nighttime recording. The camera weighs less than 150 grams and measures 7.04 by 5.03 by 2.63 centimeters. A second lens with a separate light sensing element captures clear images in dim conditions. A module interface on the side accepts batteries and brackets that extend recording time and add new recording forms. The metal body reduces overheating during long sessions. All settings are controlled on a 2.0 inch touch screen. The camera records 4K video for at least one hour.
Award Record
This recognition makes Wuchao Zhang a winner of 1 A' Design Award.
About the A' Camera and Photography Equipment Design Award
The A' Photography Equipment Design Award is an international design competition recognizing good photography gear by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to photography equipment designers, camera manufacturers, lens designers and industrial design studios from all countries. Entries typically include cameras, lenses, tripods, flashes, light meters and camera bags. Awarded photography equipment designs are published at https://dezigners.org/design-category/photography-equipment
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/145503
- A' Design Award Page: https://competition.adesignaward.com/145503
- Media Showcase: https://www.designnewsroom.com/!145503
- Laureate Profile: https://dezigners.org/d/338084
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- SJ20 Dual Lens Action Camera
- Function
- Action Camera
- Category
- Camera and Photography Equipment Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Entertainment
- Colors
- Dim Gray, Black, Dark Slate Gray, Gray and Light Slate Gray
- Images
- 5
- Client
- Shenzhen Zhencheng Technology Co., Ltd
The Recognition
- Laureate
- Wuchao Zhang
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #145503
Credits
- Team
- Zhang Hongbing, Ma Xiaojun, Zhang Wuchao
Design Details
- Unique Properties
- SJ20 is the world's first modularized dual-lens action camera, weighing less than 150 g. The add-in second night shot lens with robust nighttime light sensing and capturing feature solves the pain point of failing to capture premium nighttime video and photos. It also supports the scalability of more than one module including modular batteries and accumulation mounting, which not only extends battery life, but also reduces burden in location shooting.
- Inspiration
- Single-lens action cameras have good performance at daytime while with poor image quality at nighttime. However, low light environment as a common life scenario shouldn’t be ignored, we want to provide users with better quality of night footage. Therefore, a powerful low light sensing lens is necessary. As an outdoor equipment, the battery life of action cameras is also worth consideration. Besides, it should be easy to use.
- Research
- Through the research of primary action cameras available in the market, we guarantee the daytime shooting quality and focus on night shooting performance, and replace the traditional design with modularized design, which not only improves image quality and renovates the way how user interacts with the camera, but also broadens scenarios and user-friendly feature.
- Challenge
- From the time of project initiation and with the exterior design plan fixed, the greatest challenge we had is how to combine function with appearance. We tried out different combinations of chips, sensors and components in order to present the ideal product intended for our consumers.
- Realization and Technology
- SJ20 provides users with two lenses respectively for day and night recording.The second night shot lens comes with a standalone enhanced light sensing element, which can capture clear images even in dimming light condition. Users can switch different lenses to capture high quality images according to diverse environments. All operations can be done on the 2.0" LCD touch screen, which is as easy to use as a smartphone. The camera has a module interface on the side and can be connected to modules such as batteries and backets to extend the duration and improve recording forms. Its metal body alleviates the overheating problem caused by long hours of recording.
- Operation and Interaction
- The camera can at least record 4K video for 1 hour and the add-in battery module supports the minimum extension of 3-hour shooting. With a powered selfie stick connected, SJ20 can work up to 10 hours. SJ20 can be quickly connected through Type-C cable to PC for uploading files, or to a cellphone via WiFi access. Downloading SJCAM Zone App permits one-touch file download and remote camera control.
- Project Duration and Location
- This project proceeded to the preliminary design phase in August 2022, prototyping will be completed in February 2023, and the project will be finalized in May 2023.
- Specifications
- Overall dimensions 7.04cm*5.03cm*2.63cm, weighing less than 150g.
- Keywords
- Action Camera, Modularized, Photographic Device, Camera, Outdoor, X-sports, Night Shooting
