Press Release
Baidu AI Cloud Is Honored with the Silver A' Design Award for Spectator Assistant Video Application in Interface, Interaction and User Experience Design
Baidu AI Cloud honored for interface, interaction and user experience design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Spectator Assistant Video Application by Baidu AI Cloud, designed for Baidu Online Network Technology (Beijing) Co., Ltd, has been granted the Silver A' Design Award in the Interface, Interaction and User Experience Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Spectator Assistant Video Application
Spectator Assistant is a video application designed for watching sporting events. The application identifies and analyzes information such as player positions, personal details, highlight moments and technical terms, then presents the results visually to reduce confusion. An animated digital human supports the viewing experience. Color vision assistance improves color recognition for color blind users, and intelligent subtitles support hearing impaired audiences. Selected players or actions can be used to edit short video clips quickly.
About Baidu AI Cloud
Baidu is a leading AI company with a strong Internet foundation. Baidu is one of the few companies in the world that provides full-stack AI technology, including AI chips, software architecture and applications, and is ranked by international organizations as one of the top four AI companies in the world. Baidu's mission is to "make the complex world simpler with technology", and it is committed to "becoming the world's top high-tech company that understands users and helps people grow".
Award Record
With this recognition, Baidu AI Cloud is a winner of 1 A' Design Award.
About the A' Interface, Interaction and User Experience Design Award
The A' Interface Design Award is an international design competition recognizing good user interface designs by the best UI/UX designers worldwide. It is organized within the A' Design Award & Competition and is open to interface designers, interaction designers, user experience designers and digital product designers from all countries. Typical entries include websites, mobile applications, software interfaces, game interfaces, wearable interfaces and virtual reality interfaces. The awarded interface designs are published at https://dezigners.org/design-category/interface
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/145473
- A' Design Award Page: https://competition.adesignaward.com/145473
- Media Showcase: https://www.designnewsroom.com/!145473
- Laureate Profile: https://dezigners.org/d/335260
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Spectator Assistant Video Application
- Function
- Video Application
- Category
- Interface, Interaction and User Experience Design
- Discipline
- Communication Design
- Industry
- Software
- Colors
- Black, Dark Slate Gray, Dark Olive Green, Crimson and Gray
- Images
- 5
- Client
- Baidu Online Network Technology (Beijing) Co., Ltd
The Recognition
- Laureate
- Baidu AI Cloud
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #145473
Credits
- Team
- Jia Li, Yuqian Zhang, Juan Xiong, Qiianle Wu, Tingting Wang and Yu Youping
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd, 2022
Design Details
- Unique Properties
- Spectator Assistant is a product used for watching sporting events. It can identify and analyze information related to the games, such as real-time positions, personal information, highlight moments, technical terms, then visually present them to reduce users' confusion. The lively AI digital human can improve users' emotional experience. Spectator Assistant can improve color recognition for color blind people. And through Intelligent Subtitles, the hearing-impaired audience can enjoy the game equally. It can also help users quickly generate video clips.
- Inspiration
- As people pay more and more attention to sports events, audiences want to enhance their viewing experience and get more professional information. The audiences lack knowledge of the events, so we hope to provide the popularization of relevant knowledge. And they can't see their favorite players clearly during the game, so we hope to provide path tracking and point-by-point reviews. Color blind and hearing impaired users cannot effectively access information, so we hope to provide color vision correction and subtitles.
- Research
- Through questionnaire survey and user interview, we have had an in-depth understanding of the needs and pain points of the spectators. The survey have found that the general audiences lack of understanding of the events, professional audiences can't clearly find or see their favorite players in the competition, and they are eager to share after the competition. At the same time, we have found color blind and hearing impaired users cannot effectively access information while watching the events. In addition, we have also studied the problems that can be solved by the existing Video Technology and AI ability.
- Challenge
- The challenge is how to present events to users in a visual way. And for that we have explored different ways of perception and triggering of information recognition results, and have used emotional expression such as the digital human and dynamic effect in different scenarios. In addition, we have combined the AI technology of Video Content Analysis, Color Vision Correction and Intelligent Content Production to make the game process more intuitive.
- Realization and Technology
- The product uses Knowledge-based Video Semantic Understanding technologies, such as Voice Recognition, Face Recognition, and Body Recognition, to parse and merge multi-modal content such as voice, vision, or text, so as to realize intelligent retrieval and analysis of event information. The use of Video Color Vision Assistance technology can ensure the contrast of video screen colors for color impaired users. Intelligent Video Content Production technologies, such as Video Stripping and Intelligent Editing are used to aggregate video scenes and present wonderful event moments.
- Operation and Interaction
- When identifiable information appears, the AI Automatic Recognition function guides users to identify players or objects through dynamic effects and vibrations, then the interface displays relevant results. The process will not interfere with the user to watch the video. And set the Track Tracking function to select the players to follow, and you can see the position of the players in real time. In addition, Color Vision Assistance and Intelligent Subtitles can help color impaired and hearing impaired users get clearer watching effects. And you can select the designated player or action tags, quickly edit the video material by the Smart Clip.
- Project Duration and Location
- The project started in April 2022 in China and and is continuing.
- Specifications
- Mobile phones, computers, TVs and other multi-terminal devices are supported at the same time.
- Keywords
- sports, events, information visualization, barrier-free, video
