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Press Release

DesignNewswire · COMO, Italy ·

A' Design Award in Graphics, Illustration and Visual Communication Design Goes to A Inc Corporate Identity by Yu Morisawa

The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Yu Morisawa for graphics, illustration and visual communication design

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Graphics, Illustration and Visual Communication Design category for A Inc Corporate Identity by Yu Morisawa, designed for A Inc. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

About A Inc Corporate Identity

A Inc is a corporate identity program created for a company based in Tokyo. The identity is built around a single letter A formed from colored stripes. The stripes represent the energy and potential of every person involved with the company. The overlapping stripes show how the company takes shape through a diversity of preferences. The identity is applied to business cards and envelopes, and each person can select a favorite color. Envelope colors can be matched to recipients. The logo is embossed to keep the strong colors subtle.

About Yu Morisawa

He designs wonderful things in each land and works to make them better. For example, to increase sales by attaching a package design to vegetables harvested on the land. He also creates logos to increase brand value and motivate employees. All actions are to give back to the town where he was born.

Award Record

With this recognition, Yu Morisawa is a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
A Inc Corporate Identity
Function
Corporate Identity
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Light Sea Green, Indian Red, Deep Sky Blue, Dark Khaki and Snow
Images
5
Client
A Inc

The Recognition

Laureate
Yu Morisawa
Country
Japan
Recognition
A' Design Award
Edition
2022 - 2023
Design ID
#145279

Credits

Image Credits
Photographer / Ryo Yasumoto

Design Details

Unique Properties
I handled the corporate design for A Inc. The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
Inspiration
Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like. The meanings invested in the logo are 1.Stripes signify the energy and potential of everyone involved with A Inc. 2. The A is an accumulation of multiple stripes. 3. A Inc takes shape through the power of its diversity of preferences.
Research
I try to keep things simple, clear, and emotional. Also, we design the meaning of the corporate.
Challenge
Design a single letter A as a logo.
Realization and Technology
In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
Operation and Interaction
Understanding of identity Company motivation Visualization of company image recruiting
Project Duration and Location
Completed in Tokyo in 2020. Since then, we have continued to refine it.
Specifications
Business card Width91mm, Height55mm Envelope Width235mm, Height120mm
Keywords
limitless energy, potential, a range of colors, stripes, diversity

Good Design Deserves Great Recognition

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