Press Release
Bronze A' Design Award in Packaging Design Goes to Huanghelou Beer Packaging by Jin Zhang
Jin Zhang recognized for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Huanghelou Beer Packaging by Jin Zhang, designed for Huanghelou. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Huanghelou Beer Packaging
The Yellow Crane Tower is the most famous landmark building in Wuhan, China. This series of beers are the city image cans launched by the Yellow Crane Tower. They recommend Wuhan to everyone through beer, a daily consumer product. And through the use of green, which represents vitality and health, and mysterious purple, to show the prosperity of the city from day to night. In terms of element selection, the designer searched for the most representative elements in various areas of the city to describe, and added character scenes to make the whole life more alive and closer to consumers.
About Jin Zhang
Jin Zhang, also known as Sanbu, has been continuously engaged in brand strategy, design, and practice for 15 years. In 2020, he founded the Wuhan Sanbu brand design and also served as the chief designer, He is the most popular design force in central China. He also serves as Vice President of Wuhan Designer Salon, National Member of the Design Committee of the China Packaging Federation, Member of CDS Chinese Designer Salon, and Practical Mentor of Design Majors in Four Universities in China. Jin Zhang excels in creating brand and product packaging designs that combine aesthetic and commercial value by combining cultural and emotional elements to create core differences.
Award Record
This recognition makes Jin Zhang a winner of 7 A' Design Awards. The awards span the editions from 2021 - 2022 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/144959
- A' Design Award Page: https://competition.adesignaward.com/144959
- Media Showcase: https://www.designnewsroom.com/!144959
- Laureate Profile: https://dezigners.org/d/310228
- Further Information from the Laureate: https://njxyn.zcool.com.cn/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Huanghelou Beer Packaging
- Function
- Beer Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Rebecca Purple, Gainsboro, Medium Turquoise, Yellow Green and Peru
- Images
- 5
- Client
- Huanghelou
The Recognition
- Laureate
- Jin Zhang
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #144959
Design Details
- Unique Properties
- This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
- Inspiration
- Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
- Research
- This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
- Challenge
- The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
- Realization and Technology
- This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
- Operation and Interaction
- No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
- Project Duration and Location
- The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
- Specifications
- Width 65mm x Depth 65mm x Height 115mm
- Keywords
- Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
