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Press Release

DesignNewswire · COMO, Italy ·

Jxb Probiotics Packaging by Tiger Pan Wins the Bronze A' Design Award in Packaging Design

Tiger Pan of Tigerpan Design Lab. acknowledged for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ Jxb Probiotics Packaging by Tiger Pan of Tigerpan Design Lab., designed for Shanghai Junxiaobao Health Technology Co., Ltd., has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Jxb Probiotics Packaging

Jxb Probiotics is a packaging design for a probiotic health product. The smallest single units are shaped like a small spaceman, a figure that suggests a guardian of the body. The outer box is made of recyclable cardboard and measures 137 millimetres in diameter and 130 millimetres in height. Each inner box measures 24 millimetres in diameter and 45 millimetres in height. Printing uses inks that are free of solvents and volatile organic compounds. The small units can be kept and reused as decorative objects.

About Tiger Pan

Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice.

Award Record

With this recognition, Tiger Pan of Tigerpan Design Lab. is a winner of 41 A' Design Awards. The awards span the editions from 2017 - 2018 to 2022 - 2023 of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Jxb Probiotics Packaging
Function
Packaging
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Light Sea Green, Dark Turquoise, Teal, Medium Turquoise and Dark Cyan
Images
5
Client
Shanghai Junxiaobao Health Technology Co., Ltd.

The Recognition

Laureate
Tiger Pan
Country
China
Brand
Tigerpan Design Lab.
Recognition
Bronze A' Design Award
Edition
2022 - 2023
Design ID
#144947

Credits

Team
Assistant Designer:Yahui Wang, Zhangkun Xie, Miaorong Lu and Lei Peng
Image Credits
Tiger Pan

Design Details

Unique Properties
In China, the market of probiotics is going through a period of chaotic but rapid development and packages are out of order and off standard, which also reflects a low recognition of consumers. Inspired by a little spaceman looking upon the starry sky carries out the responsibility to guard people's body. The reused pulp material is used to make the outer pack and the smallest single units can be reused. Through the guardian shape, a caring personality of the brand is shaped and a sense of scientific expertise is fully conveyed.
Inspiration
The inspiration is from the guardian image of spaceman. Probiotics are like our personal bodyguard, only inside the body.
Research
The spaceman like shape of the smallest unit of the probiotics is uniquely distinguishing the product with all other competitive ones. And it reminds people to really pay attention to intestine and stomach health.
Challenge
The small figure of spaceman is well accepted by consumers and it is reused into playful things, such as car decoration or mini vase in a row.
Realization and Technology
Made of 100% recyclable cardboard.Printed with FSC certified VOC free and solvent free UV inks, the process is safer for the environment and has virtually zero carbon emissions.
Operation and Interaction
While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JXB needs to be presented to consumers in a contemporary aesthetic.
Project Duration and Location
2021 September to 2022 August, designed in Shenzhen.
Specifications
Box: diameter 137mm x height130mm Inner box: diameter 24mm x height 45mm
Keywords
probiotics, health, space, spaceman, packaging, Tiger Pan

Good Design Deserves Great Recognition

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