Press Release
Low-Carbon Life Software by CCB Fintech Co., Ltd. Wins the Bronze A' Design Award in Sustainable Products, Projects and Green Design
CCB Fintech Co., Ltd. honored for sustainable products, projects and green design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Low-Carbon Life Software by CCB Fintech Co., Ltd., designed for China Construction Bank Corporation, has been granted the Bronze A' Design Award in the Sustainable Products, Projects and Green Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Low-Carbon Life Software
Low-Carbon Life is a mobile application created to explain low-carbon living through interactive 3D scenes. The application uses simulated reality to show a city affected by pollution. Users link a real travel card and earn green energy by choosing green transport and joining daily emission reduction activities. Green energy is then used to plant virtual trees and improve the scene, and can also be exchanged for gifts. Clear data charts present the results. The aim is to explain carbon peak and carbon neutrality in a simple and intuitive way.
About CCB Fintech Co., Ltd.
China Construction Bank Financial Technology Co., Ltd. is a financial technology subsidiary of China Construction Bank. It is committed to becoming a technology promoter and ecological connector of the new finance system, leading the transformation of banks with financial technology, and empowering traditional finance with financial technology.
Award Record
With this recognition, CCB Fintech Co., Ltd. is a winner of 2 A' Design Awards. The awards were granted in the 2022 - 2023 edition of the A' Design Award & Competition.
About the A' Sustainable Products, Projects and Green Design Award
The A' Sustainable Product Design Award is an international design competition recognizing good sustainable products by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to sustainable product designers, green product manufacturers, eco-friendly product brands and industrial designers from all countries. Typical entries include sustainable projects, environment friendly designs, recycled, upcycled and bio-degradable products. The awarded sustainable product designs are published at https://dezigners.org/design-category/sustainable-product
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/144837
- A' Design Award Page: https://competition.adesignaward.com/144837
- Media Showcase: https://www.designnewsroom.com/!144837
- Laureate Profile: https://dezigners.org/d/329014
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Low-Carbon Life Software
- Function
- Software
- Category
- Sustainable Products, Projects and Green Design
- Discipline
- Industrial Design
- Industry
- Sustainability
- Colors
- White, Cornflower Blue, Light Sky Blue, Light Blue and Light Cyan
- Images
- 5
- Client
- China Construction Bank Corporation
The Recognition
- Laureate
- CCB Fintech Co., Ltd.
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #144837
Credits
- Team
- Wending Zuo, Hui Chen, Jinrong Zhu and Shusheng Liu
Design Details
- Unique Properties
- "Low-Carbon Life" is an application app that uses virtual reality 3D interactive scenes to create an easy to understand carbon peak, carbon neutralization and science popularization. With real life scenes as a reference, it builds an immersive experience that combines reality with reality, popularizes low-carbon environmental protection knowledge in an intuitive and easy to learn way, and guides users to participate in low-carbon environmental protection actions with friendly experience interaction.
- Inspiration
- 1. Build virtual game scenes in the form of 3D models to popularize low-carbon environmental protection knowledge in an intuitive and easy-to-learn manner, so that users can learn carbon peak knowledge more easily and quickly. 2. Let users truly feel the impact and significance of low-carbon travel on carbon peak through environmental changes such as inclement weather such as sandstorms, and game links such as planting trees to change the environment 3. Based on real life, build an immersive exp
- Research
- The launch of low-carbon life and low-carbon environmental protection 3D games has been favored by the majority of young people, forming a participation boom.Through the harmfulness of environmental pollution, help more people realize the importance of environmental protection and spontaneously participate in low-carbon environmental protection and green travel action;At the same time, through online tree planting and intuitive change of environment and other game links, users can truly feel the impact and significance of low-carbon travel on carbon neutralization and carbon peak, and contribute their own strength.
- Challenge
- How can users quickly and intuitively understand the relationship between environmental pollution and their personal life, and the sense of achievement of user participation. Based on the real life, the 3D simulated reality technology is used to build an immersive experience combining virtual reality with real life. At the same time, the game data is quantified with clear data charts to help green travel and reflect its own value.
- Realization and Technology
- 1. According to the environmental pollution problem, provide the building elements of urban pollution source, daily low-carbon tips, carbon reduction ranking, tree planting, etc. to create a carbon peak and carbon neutral scene with virtual game screen 2. Provide virtual online learning to practice low-carbon action, free from the constraints of real life time and place.
- Operation and Interaction
- 1. Low carbon life uses simulated reality technology to provide users with 3D game scenes polluted by human activities. Users need to bind real-life travel cards to obtain green energy by taking green transport and participating in daily low-carbon emission reduction activities. 2. Users can upgrade and transform the game scene environment with green energy to realize low-carbon life; Users can take part in actions together and exchange green energy for real gifts.
- Project Duration and Location
- PROJECT DURATION AND LOCATION: The project was launched in Guangzhou in February 2020 and completed in February 2022.
- Specifications
- This design is made with Sketch. it is based on iPhone X(1125px x 2436px)
- Keywords
- Environmental science popularization, Green travel, 3D scene, Simulation reality, Interactive games
