Press Release
Golden A' Design Award in Event and Happening Design Goes to Gateway To Future Exhibition by Oval Design Ltd.
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Oval Design Ltd. of Oval Design for event and happening design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Event and Happening Design category for Gateway To Future Exhibition by Oval Design Ltd. of Oval Design, designed for Planning Department of HKSAR Government. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Gateway To Future Exhibition
Gateway To Future is an eye-catching outdoor exhibition that facilitates physical and virtual experiences to interweave for creating immersive experiences. The entire exhibition was designed in an intriguing, interactive, and easy-understanding manner for displaying the most outstanding developments of the sea, land, and air transport infrastructures, making Hong Kong a world city of Asia. The team pondered on the idea of integrating factual information and gaming elements to develop a hybrid chess board game built with bespoke online mobile games for visitors to play and experience.
About Oval Design Ltd.
Oval Design is a communication focused creative agency specializing in spatial design and production of high-end exhibitions, events, commercial interior design and multi-media installations. Built up over 25 years of continued growth, the team comprises highly creative designers, project executives with exceptional interpersonal skills, professional consultants and contractors to provide quality one-stop solutions. Dennis Wong has led the team to successfully integrate multi-disciplinary design elements with top-notch project implementation to achieve client’s objectives and even over their expectations.
About Oval Design
Founded by Dennis Wong and Dominic Kam, Oval Design is a collaboration-focused company renowned for its ability to integrate multi-disciplinary design elements and top-notch project implementation.
Award Record
With this recognition, Oval Design Ltd. of Oval Design is a winner of 6 A' Design Awards. The awards span the editions from 2017 - 2018 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Event and Happening Design Award
The A' Event Design Award is an international event design competition recognizing good event designs by leading event designers and organizers worldwide. The competition is organized within the A' Design Award & Competition and is open to event designers, corporate event planners, wedding planners and festival organizers from all countries. Entries typically include trade fairs, award ceremonies, festivals, conferences, exhibitions and concerts. Awarded event designs are published at https://dezigners.org/design-category/event
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/144698
- A' Design Award Page: https://competition.adesignaward.com/144698
- Media Showcase: https://www.designnewsroom.com/!144698
- Laureate Profile: https://dezigners.org/d/217563
- Further Information from the Laureate: http://bit.ly/3wnrqG9
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Gateway To Future Exhibition
- Function
- Exhibition
- Category
- Event and Happening Design
- Discipline
- Service Design
- Industry
- Branding & Advertising and Arts
- Colors
- Royal Blue, Sky Blue, Deep Sky Blue, Tomato and Steel Blue
- Images
- 5
- Client
- Planning Department of HKSAR Government
The Recognition
- Laureate
- Oval Design Ltd.
- Country
- Hong Kong (China)
- Brand
- Oval Design
- Recognition
- Golden A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #144698
Credits
- Team
- Dennis Wong, Design Director: Dominic Kam, Designer: Adrianne Chong, Christy Wai, Liam Ho, Thera Ng and Project Management: Jason Chan, Chloe Yeung
- Image Credits
- Oval Design Ltd.
Design Details
- Unique Properties
- The entire exhibition was designed in an intriguing, interactive and easy understanding manner for displaying the most outstanding developments of the sea, land and air transport infrastructures, making Hong Kong a world city of Asia. The team pondered on the idea of integrating factual information and gaming elements to develop a hybrid chess board game and built with bespoke online mobile games for visitors to play and experience.
- Inspiration
- Gateway To Future is an eye-catching outdoor exhibition which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices. The strategy is to drive visitors' curiosity to move on to another indoor exhibition in synergy.
- Research
- With the need to present a vast number of hard facts within limited exhibition area, all content was required to be presented in a subtle, fun and interactive way without overwhelming the public. As such, facts about infrastructures of land, sea and air were translated into simple line graphics and fun facts and be embedded into the physical platforms. Moreover, with the mobile game, lively animation and mini game were designed to impart the content in a fun and interactive way.
- Challenge
- To engage and allure different age groups, the effort to create fascinating design, apply bold color and design captivating props were made. The concept of chess board was purposely created in the central business district of Hong Kong so as to build an oasis and magnify the contrast. Besides, bright and dazzling colours were used throughout the outdoor exhibition to create a vivid and amusing atmosphere. Also, those embedded props on the chess board are tempting triggers for people to check in and take selfie.
- Realization and Technology
- EPDM, made from recycled rubber used in tyre manufacture and commonly found in playground, was adopted as dominant flooring material. It could not only create a leisure, playful, playground-vibe but also cause less harm to the environment. According the report Building for the Future from Greenpeace, EPDM was ranked the highest for their low-environmental impact as it is non-toxic, non-polluting rainwater, high durability and 100% recyclable.
- Operation and Interaction
- Gateway to Future is a hybrid game which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices.
- Project Duration and Location
- The exhibition was started on 6 July 2022 at Edinburgh Place in Hong Kong and ended in 30 November 2022.
- Specifications
- Approximately 500 square metres
- Keywords
- event, exhibition, multimedia, interactive, AR, game, public space
