Press Release
Silver A' Design Award in Furniture Design Goes to Berliner Multifunctional Pouf by Tugce Sonmez Evin
Tugce Sonmez Evin recognized for furniture design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Berliner Multifunctional Pouf by Tugce Sonmez Evin, designed for Kitbox Design, has been granted the Silver A' Design Award in the Furniture Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Berliner Multifunctional Pouf
Berliner is a round seating unit with enhanced functionality for waiting lounges, offices and houses. The design provides additional storage space for magazines, books etc. in a practical and appealing way. Nestlike wooden core of the pouf stores objects securely and visibly to the user. Berliner is upholstered with faux fur for a soft velvety touch and to emphasize comfort. It is named after the famous German pastry, Berliner (A.k.a. Kraupfen), because of its resemblance.
About Tugce Sonmez Evin
Tugce Sonmez Evin is a multi-disciplinary industrial designer with a great passion for storytelling. As she has worked in the film industry for many years, she had the chance to be a part of re-creation of different time periods on sets. Those experiences, added to her industrial design degree, has led to the creation of her design language; presenting extraordinary experiences through ordinary objects. In her designs, simple objects come with unexpected aspects along with their function. She embraces minimalism as a result of the “Form follows function” doctrine she follows since the early years of her design carreer.
Award Record
Tugce Sonmez Evin is a winner of 1 A' Design Award, including this recognition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/144606
- A' Design Award Page: https://competition.adesignaward.com/144606
- Media Showcase: https://www.designnewsroom.com/!144606
- Laureate Profile: https://dezigners.org/d/337299
- Further Information from the Laureate: https://kitboxdesign.com/en/berliner-pouf/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Berliner Multifunctional Pouf
- Function
- Multifunctional Pouf
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Linen, Sienna, White Smoke, Saddle Brown and Peru
- Images
- 5
- Client
- Kitbox Design
The Recognition
- Laureate
- Tugce Sonmez Evin
- Country
- Turkiye
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #144606
Credits
- Image Credits
- Photographer Mehmet Arslan; Photographer Tugce Sonmez Evin; Photographer Max Artbovich
Design Details
- Unique Properties
- Berliner is a large round pouf with a solid wood container unit in the middle. It's designed to store and display magazines, books etc. in a practical and appealing way. The idea was to make a seating furniture with enhanced functionality for waiting lounges, offices and houses. Wooden core is hand carved on a turning lathe, and upholstered with a faux fur for a soft velvety touch. The design is completed with two brass rings emphasizing the separation between different materials.
- Inspiration
- In today's housing or workplace understanding, space is a thing which we all want to save. Instead of filling each void with another object, we all seek smart solutions to save some unaccompanied space for a feeling of comfort. Berliner is designed for this purpose; while taking the space that a round seating unit would fill, it serves as a space for other objects as well. It's named after the famous German pastry because of its obvious resemblance.
- Research
- As the main function of the pouf is to be seated, ergonomics was a great concern while developing the design. Softness of the seating unit, curve radius of the edges, height and achieving an evenly weight distribution while being seated were the main objectives of the research process. As a result, two upholstered halves of Berliner is narrowing to the top and bottom, to help the person sitting on it to be placed closer to the center of gravity and not let his/her feet to touch the bottom.
- Challenge
- The main challenge was to achive a reasonable weight while making a sturdy furniture with a wooden core. For that reason; the inner frame of the pouf is made out of laminated blocks by leaving the middle hollow and the core is made of ayous tree for its lightweight and ease of application. The design is seperated into two halves as top and bottom for secure and easy transportation. The top part is locked by a cental rod placed onto the bottom by simply rotating the upper half of the pouf.
- Realization and Technology
- The production process of Berliner has started with 3D printing of scaled versions of various initial forms to better evaluate the proportions. After the proportions are set, the actual production has started. The wooden core and pouf frame is hand-carved on a turning lathe from laminated wood blocks, the seating foam is hand-sculpted and upholstered. The brass rings are bent by hand and welded to fit tight. All production is a close collective work of 3 ateliers working with different materials. While the initial production is finished by hand, the design is suitable to be produced by CNC machines.
- Operation and Interaction
- The design interacts with the user by serving an unexpected additional function. The pouf collects occasionally used items and displays them for the user to easily see and reach. In a scenario where the Berliner is placed in a waiting lounge; one can easily reach the magazines while sitting on the pouf and enjoy reading for the duration of his/her wait. Curved nestlike form of the wooden container of Berliner provides good visibility for the objects stored while securely keeping them in place. This feature makes the design a practical asset as a waiting lounge seating furniture.
- Project Duration and Location
- The project started in February 2022 and finished in May 2022, and was exhibited in SaloneSatellite exhibition of Salone del Mobile in June 2022
- Specifications
- Dimentions: 850mm x 850mm x 470mm Materials: Wooden core/nest: Ayous Frame: MDF Metal Rings: Brass with satine finish Upholstery: Synthetic Fur
- Keywords
- pouf, ottoman, magazine rack, storage unit, seating, berliner
