Golden A' Design Award in Packaging Design Goes to Zhuojiu Liquor Packaging by Shenzhen Jinjia New Smart-pkg Co., Ltd

Shenzhen Jinjia New Smart-pkg Co., Ltd recognized for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Zhuojiu Liquor Packaging by Shenzhen Jinjia New Smart-pkg Co., Ltd, designed for Shenzhen Jinjia New Smartpackaging Co., Ltd, has been granted the Golden A' Design Award in the Packaging Design category. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Golden A' Design Award

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

More About Zhuojiu Liquor Packaging

Zhuojiu is a packaging design for Chinese liquor. The shape of the bottle is inspired by the axe, an object linked with strength. The outer box is cut from reclaimed wood and shows a crack, as if split by an axe. The container is made of glass. No printing is applied to the box or the bottle, and the product name is engraved with charcoal. The box is 300 millimeters high, 180 millimeters long and 120 millimeters wide. The bottle is 180 millimeters high. The wooden box can be kept and reused later as an ornament.

Award Record

With this recognition, Shenzhen Jinjia New Smart-pkg Co., Ltd is a winner of 1 A' Design Award.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/144458
A' Design Award Page: https://competition.adesignaward.com/144458
Media Showcase: https://www.designnewsroom.com/!144458
Laureate Profile: https://dezigners.org/d/337119

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project: Zhuojiu Liquor Packaging
Function: Liquor Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Black, Dim Gray, Dark Olive Green, Dark Slate Gray and Gainsboro
Images: 5
Client: Shenzhen Jinjia New Smartpackaging Co., Ltd

The Recognition

Laureate: Shenzhen Jinjia New Smart-pkg Co., Ltd
Country: China
Recognition: Golden A' Design Award
Edition: 2022 - 2023
Design ID: #144458

Credits

Team: Huang Hua, Yang Mingyu, Xie Yi, Cheng Tiansheng and Ma Zhicheng

Design Details

Unique Properties: "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
Inspiration: The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
Research: This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
Challenge: In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
Realization and Technology: Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
Operation and Interaction: This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
Project Duration and Location: The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
Specifications: The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
Keywords: strength, ecology, hardness, wine