Press Release
Shiftcam Snapgrip Mobile Photography Mount by KL Chiu Receives the Bronze A' Design Award in Camera and Photography Equipment Design
KL Chiu recognized for camera and photography equipment design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Camera and Photography Equipment Design category for Shiftcam Snapgrip Mobile Photography Mount by KL Chiu, designed for ShiftCam Limited.. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Shiftcam Snapgrip Mobile Photography Mount
Passionate for empowering mobile creatives, SnapGrip systems serve as an ultimate content creator toolkit that enhances the mobile shooting experience. By focusing on the essentials of a DSLR, SnapGrip is a compact and ergonomic mobile photography grip that utilizes a magnetic connection and provides wireless charging via a built-in battery. With a simple strong magnetic snap, the Snapgrip is quick to connect and instantly brings the comfort of a full-size grip including a shutter button for index finger shooting to your phone.
About KL Chiu
ShiftCam is a mobile photography accessory brand that focuses on giving mobile photographers the ability to take professional-level photos using their smartphones. The brand designs and creates multi-lens cases and clip-on lenses that are compatible with a wide range of mobile phone models. Founded in 2017, ShiftCam has quickly gained popularity amongst photography enthusiasts and professionals alike. The brand has been featured in numerous tech and photography publications such as TechCrunch, Digital Camera World, and The Verge. ShiftCam has also received several awards for its innovative products, including the Red Dot Design Award in 2018.
Award Record
This recognition makes KL Chiu a winner of 2 A' Design Awards. The awards span the editions from 2020 - 2021 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Camera and Photography Equipment Design Award
The A' Photography Equipment Design Award is an international design competition recognizing good photography gear by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to photography equipment designers, camera manufacturers, lens designers and industrial design studios from all countries. Entries typically include cameras, lenses, tripods, flashes, light meters and camera bags. Awarded photography equipment designs are published at https://dezigners.org/design-category/photography-equipment
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/144081
- A' Design Award Page: https://competition.adesignaward.com/144081
- Media Showcase: https://www.designnewsroom.com/!144081
- Laureate Profile: https://dezigners.org/d/224018
- Further Information from the Laureate: http://bit.ly/3dMUtwD
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Shiftcam Snapgrip Mobile Photography Mount
- Function
- Mobile Photography Mount
- Category
- Camera and Photography Equipment Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Entertainment
- Colors
- Slate Gray, Dark Slate Gray, Dim Gray, Silver and Light Slate Gray
- Images
- 5
- Client
- ShiftCam Limited.
The Recognition
- Laureate
- KL Chiu
- Country
- Hong Kong (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #144081
Credits
- Team
- Benson KL Chiu and Armand Vanoord
Design Details
- Unique Properties
- SnapGrip is a compact and ergonomic mobile photography grip that utilizes the iPhone MagSafe system and provides wireless charging via a built-in battery. With a simple strong magnetic snap, the Snapgrip is quick to connect and instantly brings the comfort of a full-size grip including a shutter button for index finger shooting to your phone. A minimal design with portability in mind. The magnetic system lets you quickly switch from landscape to portrait shooting or expand with lighting or mounts.
- Inspiration
- With a passion for empowering mobile creatives, we aimed to create the ultimate content creator toolkit. An ecosystem of products that enhance your mobile shooting experience. By focusing on the essentials of a DSLR the Snaprgip makes shooting on your mobile phone comfortable and fun again. Whether an avid Instagrammer, crazy about TikTok, or a Facebook fan keen to share cooking skills, SnapGrip disappears within the experience and allows you to focus on what matters - Your content
- Research
- Reaching out to our existing customer base we created focus groups to learn more about the needs of content creators and their workflow. We realized that they are always on the go and in need of a compact, portable ad-hoc shooting system that enhances their phone. What started as only a Snapgrip rapidly evolved into an ecosystem of products. Empower the users' mobile creative workflow at every stage so that they can gear up, shoot, edit, (re)view, and share their content on the go.
- Challenge
- SnapGrip was created with the full mobile creative workflow in mind to offer an all-rounded solution. Every component was built from the ground up to support its intended functions. Designing an ecosystem of products in times of COVID has been a challenge. With team members spread out across the globe, being able to effectively communicate engineering changes and create alignment between all stakeholders without meeting face to face has been the most challenging task we encountered.
- Realization and Technology
- Form follows function is our main design mantra and without sacrificing ergonomics and functionality we created an, as compact as possible enclosure to hold the key components. Minimizing footprint, to improve portability, the internal construction and assembly process became more challenging. As the SnapGrip holds your phone in place by magnetic force, a large part of development and research has gone into finding the correct strength that gives you that secure feeling for worry-free shooting.
- Operation and Interaction
- Just Grip, Snap, Shoot. With the magnetic system, the SnapGrip is very intuitive in use as it automatically snaps into the correct position on your phone. Additional accessories can snap magnetically to the SnapGrip, your phone, or each other. A SnapLight beautifully illuminates your subject while the SnapPod allows you to frame your shot as a tripod or selfie stick, or just mounts a light for you. The SnapGrip ecosystem is designed to seamlessly integrate into the content creation workflow.
- Project Duration and Location
- The SnapGrip project started in March 2021 with concepting and preliminary engineering. In May 2022, SnapGrip was launched on Kickstarter as ShiftCam's biggest product launch yet raising over USD 840,000 with more than 6600 backers. With key project management in Hong Kong, design and engineering in the Netherlands, and assembly in China, the production of SnapGrip started in July 2022. The product will officially launch in retail in October 2022.
- Specifications
- 11cm(W) x 3.5cm(D) x 8cm(H), made from (recycled) polycarbonates plastic, thermoplastic polyurethane grip element, Magnetic mounting system, 2 PCBs with over 50 components in total, featuring Bluetooth shutter button. 5W wireless charging contains 1 lithium ion 18650 battery cell (total 3200 mAh), with 30 molded components from (recycled) polycarbonates. Includes expanding capabilities for industry-standard cold shoe mount.
- Keywords
- Mobile Accessories, Photography, MagSafe, Phone Grip, Content Creation
