Sig Studio Receives the Silver A' Design Award for Haocailou Resturant in Interior Space and Exhibition Design

Sig Studio recognized for interior space and exhibition design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for Haocailou Resturant by Sig Studio. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Haocailou Resturant

Haocailou is a restaurant interior design that presents the culture of Shunde. In Shunde culture, Haocai means good luck, festivity and rich color. The project uses many lanterns, traditional colors and layered materials to create a lively atmosphere. The phoenix, a symbol of good fortune and a local nickname for Shunde, is the main theme. Yellow stairs, with handrails that act as supporting beams, lead to a bar topped by a double-layer phoenix boat that also holds wine. Private rooms on the third floor recall traditional fish lanterns.

About Sig Studio

SIG Design is a leading commercial Design company in China, founded in Shanghai in 2001. Based on the methodology of design innovation, through a unique perspective and insight, it breaks the boundary of style and the inertia of traditional thinking, and provides comprehensive design solutions. SIG means [ special interest group]. The team started with the idea of gathering a group of interesting and special people and treating each project as an opportunity to learn and explore the world. With a unique perspective of design and innovation, we can gain insight into People's daily behavior and the surrounding world, and give innovative proposals.

Award Record

With this recognition, Sig Studio is a winner of 5 A' Design Awards. The awards were granted between the 2021 - 2022 and the 2022 - 2023 editions of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/143404
A' Design Award Page: https://competition.adesignaward.com/143404
Media Showcase: https://www.designnewsroom.com/!143404
Laureate Profile: https://dezigners.org/d/312196
Further Information from the Laureate: https://sigedesign.com/work/detail/123

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Haocailou Resturant
Function: Resturant
Category: Interior Space and Exhibition Design
Discipline: Spatial Design
Industry: Architecture and Packaging & Retail
Colors: Black, Saddle Brown, Maroon, Brown and Dark Olive Green
Images: 5

The Recognition

Laureate: Sig Studio
Country: China
Recognition: Silver A' Design Award
Edition: 2022 - 2023
Design ID: #143404

Credits

Team: Ray Lee, Jiani Feng, Yiming Huang, Shushu, Jieyu Deng, Yinhui Gu and Project management：Jiani Feng
Image Credits: #5: Photographer Yinhui Gu, Haocailou, 2021

Design Details

Unique Properties: How to highlight Shunde culture and attract young people is the difficulty. In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture. Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness.
Inspiration: A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts. We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture. Innovations on construction technology, dining experience and floor plan as well.
Research: Type of Research: Internet research, offline market research Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well. Methodology：Design innovation, brainstorming, workshop Data collection and research tools: Wechat, reports pool, DIAN PING Paticipants: Ray Lee, Jiani Feng, Feng Yu Insights: After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group.
Challenge: How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design. The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up. The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.
Realization and Technology: Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine. On-site visit to learn about Shunde culture.
Operation and Interaction: Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up. Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch. The third floor is for private rooms, and the intention is derived from Shunde fish lanterns.
Project Duration and Location: The project located in Fengshengli SH started in July 2021 and finished in December 2021.
Specifications: The project area is 542sqm.
Keywords: Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design