Press Release
Cheng-Hsuan Lin Receives the Silver A' Design Award for The 31st Golden Melody Awards Trailer Ceremony Promo Video in Movie, Video and Animation Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Cheng-Hsuan Lin for movie, video and animation design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Movie, Video and Animation Design category for The 31st Golden Melody Awards Trailer Ceremony Promo Video by Cheng-Hsuan Lin, designed for 27 Design Co., Ltd.. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding The 31st Golden Melody Awards Trailer Ceremony Promo Video
The Golden Melody Awards trailer begins with a melting trophy, symbolizing the constant evolution and transformation of the prestigious music event. With each passing generation, the awards break away from tradition and reinvent themselves, exploring endless possibilities. Much like water, the awards flow into different parts of the world, bringing new life and energy to the cycle of rebirth. Its impact is intangible yet profound, spreading like a ripple and leaving a lasting impression on all those it touches.
About Cheng-Hsuan Lin
27 Design has been focusing on brand vision and motion design for a long time. It is known for its high degree of cross-domain integration and provides one-stop complete services from visual to motion graphic for various customers. Our works are known for their intense design structure. When each video frame stops, it is like a static design poster, accurately conveying the visual language and story emotion in it.
Award Record
Cheng-Hsuan Lin is a winner of 2 A' Design Awards, including this recognition. All of the awards belong to the 2022 - 2023 edition of the A' Design Award & Competition.
About the A' Movie, Video and Animation Design Award
The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. The competition is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Entries typically include feature films, short films, documentaries, animations, music videos and experimental films. Awarded movie designs are published at https://dezigners.org/design-category/movie
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/142935
- A' Design Award Page: https://competition.adesignaward.com/142935
- Media Showcase: https://www.designnewsroom.com/!142935
- Laureate Profile: https://dezigners.org/d/331867
- Further Information from the Laureate: https://www.facebook.com/27design.tv/posts/pfbid033raq1TJ63v
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The 31st Golden Melody Awards Trailer Ceremony Promo Video
- Function
- Ceremony Promo Video
- Category
- Movie, Video and Animation Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Black, Dark Slate Gray, Dark Olive Green, Dim Gray and Rosy Brown
- Images
- 5
- Client
- 27 Design Co., Ltd.
The Recognition
- Laureate
- Cheng-Hsuan Lin
- Country
- Taiwan (China)
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #142935
Credits
- Team
- Qian-Han Chen, Yu-Hsiang Peng, Weiting Zhou, Qian-Han Chen, Bonnie Lu, Xiao-Man Lin, Chung-Yi Wu, Hsiang-Lan Tsai, Ying-Fang Kao, Yi-Wei Wu, Sopedou Fu, Hsin Lin, Bonnie Lu, Gene Jiang, Bruce Chen, Benson Chang, Peng-Hau Wang, Yihsun Chiang, Cheng-Hsuan Lin, Hsiao-Chin Lin, Szu-Yu Lin , Company: WinSound Studio, Shuon Tsai, Nala Huang, Weapon Gan, Hang Liu , Company: Just Busy Music Studio and Zen Chien, Chris Chen, Company: 112F Recording Studio
- Image Credits
- Production & Design: 27 Design Co., Ltd. Music & Sound Production: WinSound Studio Strings: Just Busy Music Studio Recording Engineer: Zen Chien Recording Assistant: Chris Chen Recording Studio: 112F Recording Studio
Design Details
- Unique Properties
- The trailer opens with a Golden Melody trophy melting down, signifying that with the coming and going of generations, the Golden Melody Awards is breaking with conventions, reformulating and reconstructing every possibility anew. Like water, it seeps into every land, providing newfound nourishment in the cycle of rebirth; it spreads like a ripple, exerting its intangible and ever-renewing influence.
- Inspiration
- At the beginning of the trailer, everything seems to melt down through the inverted lens, scene by scene until the source of the Golden Melody trophy, and when the last moment of the inversion is approaching, start fast-forward playback with the inversion, so that the original dissolution is reversed into diffusion and Flow, ingeniously elicits two different viewing experiences.
- Research
- The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation. In 2020, the epidemic has not only impacted the world, but also made us stop and rethink many things, taking the concept of rebirth as the main theme of the video. Through the melting and final turning of the trophy into diffusion and flow, two different viewing experiences are subtly induced.
- Challenge
- The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized. We rethink and define the different possibilities of Golden Melody Awards. During the epidemic, many things have changed, and life may no longer be the same as before, but it must be like water to reshape a new look.
- Realization and Technology
- The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation. A total of 29 awards, divided into 9 categories, we condense them and define the feature of each category in a scene that jumps to one scene.
- Operation and Interaction
- Golden Melody Awards is Taiwan’s annual grand music awards ceremony, and we made a leading video trailer for this 31st session of the ceremony. With the 31st Golden Melody Awards, which is also a generation from 0 to 1. We have tried different changes from the past. Scenes that switch scenes symbolize different music styles, and each type of music deserves to be affirmed.
- Project Duration and Location
- started in May 2020 and finished in August 2020 in Taiwan, and was launched in August 2020
- Specifications
- The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized. We rethink and define the different possibilities of Golden Melody Awards. Use many different styles of media creation to interpret the possibility of each kind of music in Golden Melody Awards
- Keywords
- Music Award, Golden Melody Awards, GMA, GMA31, GMA2020, Trailer
