Press Release
Guo Nian Hao Packaging by Xiaohongshu Wins the A' Design Award in Packaging Design
Xiaohongshu honored for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for Guo Nian Hao Packaging by Xiaohongshu. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Guo Nian Hao Packaging
Xiaohongshu's 2022 New Year gift box comes from a legend about the Spring Festival. Continuing the tradition of ancestors, Xiaohongshu has prepared a different set of Light, Sound, and Red. The gifts include a camping night light, Halli Galli, red envelopes, and a red calendar book representing Xiaohongshu. This gift box combines the legend stories with three kinds of gifts, generating a new design method from the traditional culture. It hopes to express good wishes for the Chinese New Year and pass down a cultural inheritance to the new generation.
About Xiaohongshu
With a mission to “inspire lives”, Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles. Millions of users showcase their experiences on the platform daily, from cosmetics and beauty to fashion, food, travel, entertainment, fitness, and childcare, brought to life visually through a variety of formats including photos, text, videos and livestreaming. The innovative platform integrates the authentic content shared by its community with commerce, quickly becoming one of the most popular destinations for making lifestyle decisions.
Award Record
Xiaohongshu is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/142120
- A' Design Award Page: https://competition.adesignaward.com/142120
- Media Showcase: https://www.designnewsroom.com/!142120
- Laureate Profile: https://dezigners.org/d/333700
- Further Information from the Laureate: http://bit.ly/A-RPDC
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Guo Nian Hao Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Crimson, Firebrick, Dark Red and Sienna
- Images
- 5
The Recognition
- Laureate
- Xiaohongshu
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #142120
Credits
- Team
- Mengchao Lu, Chenjing Zhang, Zijian Chen, Hui Li, Tao Wen and Yiwen Xiao
- Image Credits
- REDstudio@Xiaohongshu,Shanghai Ya Li, Yuqi Wang, Xiaocheng Liu
Design Details
- Unique Properties
- Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red". The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu. According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
- Inspiration
- Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival. This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
- Research
- According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
- Challenge
- The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
- Realization and Technology
- Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
- Operation and Interaction
- Gifts could only be found after tearing off the riddle sealed on the cover.
- Project Duration and Location
- The project was launched in Shanghai in JAN 2022.
- Specifications
- Width 345mm* Depth 285mm* Height 100mm
- Keywords
- Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
