Press Release
Seuk Hoon Kim Is Honored with the A' Design Award for Whitelier Hanam Bakery in Interior Space and Exhibition Design
Seuk Hoon Kim honored for interior space and exhibition design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Whitelier Hanam Bakery by Seuk Hoon Kim, designed for Studio Eccentric Co., Ltd., has been granted the A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Whitelier Hanam Bakery
South Korea's high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Gyeonggido, South Korea. The brief of this project was to design a bakery with a hall for sales display and a fully equipped baking kitchen to produce white bread. Overall design was needed to fulfill the brand identity of the brand, Whitelier, which was the compound word of "White" and "Atelier"; meaning white workshop of baking premium breads. Sophisticated curvature facade and articulated bread display shelves have been designed to emphasize the idea.
About Seuk Hoon Kim
Seuk Hoon Kim received his Bachelor of Science degree(Cum Laude) in Hanyang University, Seoul, Korea and also received his Master of Architecture degree in Columbia University GSAPP of New York, USA as the recipient of Lucille Smyser Lowenfish Memorial Prize. He is also a Ph.D. Candidate at Hanyang University, Seoul, Korea. His experience range from Korea's two major interior architecture companies, Heehoon D&G and Ridge P&C, as well as SHoP Architects in New York; most recently as Senior Design Manager of Studio GAIA in New York and as Creative Director of Studio GAIA Seoul. He is currently Founder of Studio Eccentric of Seoul.
Award Record
Seuk Hoon Kim is a winner of 2 A' Design Awards, including this recognition. The awards were granted between the 2016 - 2017 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/141682
- A' Design Award Page: https://competition.adesignaward.com/141682
- Media Showcase: https://www.designnewsroom.com/!141682
- Laureate Profile: https://dezigners.org/d/165048
- Further Information from the Laureate: http://www.studio-eccentric.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Whitelier Hanam Bakery
- Function
- Bakery
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Rosy Brown, Tan, Peru, Silver and Bisque
- Images
- 5
- Client
- Studio Eccentric Co., Ltd.
The Recognition
- Laureate
- Seuk Hoon Kim
- Country
- Republic of Korea
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #141682
Credits
- Image Credits
- All images : Photographer Studio Eccentric, 2021
Design Details
- Unique Properties
- South Korea's high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Gyeonggido, South Korea. The brief of this project was to design a bakery with a hall for sales display and a fully equipped baking kitchen to produce white bread. Overall design was needed to fulfill the brand identity of the brand, Whitelier, which was the compound word of 'White' and 'Atelier'; meaning white workshop of baking premium breads.
- Inspiration
- As Whitelier only focused on making premium white bread and jams, it was important to express the artisanship of this bakery on the exterior as well as the interior of the space. The design team aimed to show this store as a white workshop of white bread and further developed on the design.
- Research
- For the curvature facade of Whitelier Hanam, 3D computational programs were used to model in a very sophisticated and articulated formation to fulfill the necessary shape. The wood structure display shelves were carefully modeled in 3D computation to emphasize the necessary size of the white bread.
- Challenge
- Within the area of 54 square-meters, it has been critical to use the limited space efficiently as the hall and the bakery kitchen are in need for enough space both to produce and display for customers.
- Realization and Technology
- The white facade of the space along the whole width of the property represents the white workshop, catching people's curiosity. Also the curvature of the white facade resembles the softness of the white bread. This was first pre-fabricated with metal works and powder coated in paint at the factory and assembled on site. Wood structure works for bread display were done directly on site as well, carefully built to show the articulation of the structure.
- Operation and Interaction
- Inside the bakery, three-meter wall separates the hall and the kitchen of the bakery. As the exposed ceiling of the space is much higher than the wall, the wall does not give any impression of feeling constrained within the space. As the beige-colored tile counter wraps around from facade to inside, it warmly welcomes the customers to the display of the white bread and jams. As the main focal point of the hall, articulated wood structure display shelves are elevated on the separated wall, which emphasizes and exhibits the form and the beauty of the whole bread.
- Project Duration and Location
- The project started in July 2021 in Gyeonggido, South Korea and finished in September 2021 in Gyeonggido, South Korea
- Specifications
- Width 11,180mm x Depth 6,070mm x Height 4,900mm
- Keywords
- white, bakery, display, modern, minimal, bread, articulated
